Martech Manager

• To partner with ecommerce business and marketing teams as a marketing technology specialist and improve customer acquisition and retention marketing through technology partnerships and building new martech capabilities
• The MarTech Manager is responsible for managing and optimizing the marketing technology stack to drive data-driven decision-making, customer experience, and marketing effectiveness
• The ideal candidate will have a strong understanding of digital marketing, marketing automation platforms, CRM systems, and analytics tools
• You will collaborate closely with marketing, product, data science and IT teams to implement and leverage technology to enhance customer engagement, personalize marketing efforts, and improve ROI

• Lead the development and implementation of the marketing technology strategy in alignment with overall marketing and business goals.
• Lead suite of marketing technologies, including marketing automation, customer data platforms (CDPs), personalization engines, mobile attribution platforms and more
• Collaborate with internal stakeholders to ensure seamless integration of MarTech tools with existing digital, data warehouse and ecommerce platforms

• Work with data security teams to ensure marketing systems are compliant with Indian data privacy laws
• Collaborate with other product teams for management of loyalty platform integrations

• Act as the SME on campaign management tools like Clevertap, MoEngage and Gupshup
• Design and implement marketing automation workflows, lead nurturing programs, and personalized customer journeys.
• Keep evaluating and implementing new martech partnerships to improve capabilities for ABFRL brand and marketing teams

• Support campaign execution across Digital, CRM basis latest in Digital Marketing technology with a central Campaign execution team and CRM agencies

• Oversee data collection, analysis, and reporting of martech to provide actionable insights to the marketing team.
• Collaborate with the analytics team to ensure accurate measurement of marketing KPIs, including attribution models, funnel metrics, customer segmentation, and ROI

• Identify trends and insights from SEM, Google Search and Ecommerce marketing campaigns and give recommendations to brands to drive growth

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Identify potential new Adtech partnerships that can help ABFRL brands reach out to consumers in new and innovative ways. Launch pilots with interested brands and drive pilots to scale.
• Integrate and manage 1P data into Digital media platforms for higher repeat revenue
• Manage implementation of Mobile Media Attribution platforms

• Clevertap, MoEngage, Appsflyer, Algonomy, Capillary, Solus, Meta Ads Manager / Developer, Google Ads Manager, Whatsapp BSP like Gupshup

1. 4-8 years experience across Martech and Ad-tech
2. Demonstrated track record as an outstanding problem solver and strategic thinker with the ability to quickly identify key tech and integration issues and develop solutions
3. Experience with API integrations, JSON payloads, database queries, HTML / CSS and scripts
4. Strong handle on setting up martech platforms and management of data flows across platforms
5. Able to Analyse website / app and search data from Adobe Analytics / Google search console

Must have the following soft skills

1. Very strong analytical skills
2. Excellent attention to detail and persistence to keep optimizing algorithms
3. Strong collaborative skills to work across ecom, marketing, analytics and product teams