Specialist - Advertising - Quick Commerce (3-5 yrs)

Key Responsibilities:

- Manage and strategize search campaigns across eCommerce platforms like Amazon, Flipkart, Blinkit, Zepto, and Swiggy, ensuring alignment with campaign objectives and goals.

- Allocate and manage budgets across campaigns, optimizing for the best return on investment (ROI).

- Oversee the complete deployment and execution of digital media campaigns on self-serve platforms, ensuring performance accountability.

- Continuously monitor and refine campaign performance by adjusting metrics such as spending, keyword bids, negative keywords, and targeting to drive the best results.

- Collaborate directly with clients to understand their business needs, aligning campaign strategies to meet their specific goals.

- Analyze campaign data to identify trends, making data-driven optimizations to improve performance over time.

- Prepare and present detailed performance reports on a weekly/monthly basis, sharing key insights and findings with relevant teams or vendors.

- Demonstrate excellent communication skills, both written and verbal, to present insights and recommendations to stakeholders and cross-functional teams.

- Lead and manage a team of media experts, providing mentorship, guidance, and support to achieve team goals.

- Possess strong knowledge and proficiency in Amazon Marketing Services or Flipkart Ads, with relevant certifications being advantageous.

Skills & Qualifications:

- Proven experience managing and strategizing search campaigns across eCommerce platforms

- Strong analytical skills with the ability to assess and optimize campaign data to improve ROI and performance.

- Hands-on experience with self-serve eCommerce advertising platforms and tools.

- Excellent written and verbal communication skills, with the ability to clearly present complex data and insights to - clients and stakeholders.

- Ability to collaborate with clients, understand their business needs, and tailor campaign strategies accordingly.

- Proven leadership experience in managing and mentoring teams to achieve campaign success.

- Strong proficiency in budget management, keyword targeting, and performance tracking on eCommerce platforms.

- Amazon Marketing Services or Flipkart Ads certification is advantageous