Digital Marketing Manager

Performance Marketing:

• Oversee performance marketing campaigns across all regions & across multiple online channels to drive long- term business goals.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Work with business teams & Digital marketing team to Drive revenue, achieve targeted ROI and maintain positive KPI trends with the external agencies
• Identify trends and insights, and optimize spend and performance based on the insights - Plan, execute, and measure experiments and conversion tests
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Strong knowledge in lead nurturing using marketing automation tools.

SEO & Website Management:

• Leading and directing the implementation of strategic and operational on and off page SEO strategies, campaigns, and optimization.
• Leading technical SEO analysis and identifying & executing website optimization strategies that deliver organic leads and conversions.
• Developing, track and monitoring SEO targets, including KPIs and OKRs, in alignment with business strategy.
• Staying ahead of industry changes and acting as our in-house expert on new approaches to SEO.
• Proficiency in managing CMS driven websites.

Technology Implementations:

• Build and maintain both web and mobile applications for the organization
• Collaborate with the business teams & come up with the technology driven ideas which can help increase productivity & customer experience.

Requirements:

• 8-10 years of experience in core Digital Marketing, Performance marketing & SEO
• Technical proficiency, including the ability to communicate with developers (IT Engineering background is preferred)
• An analytical mindset with sold understanding of Digital Marketing & SEO KPIs
• Proficiency with Digital marketing & SEO tools, including Google Tag manager & Analytics, Google Search Console and crawling software, CRM Tools like Sales Force, Marketing Automation Tools like Hubspot, Webengage etc
• Google Adwords & Facebook Blueprint certification is preferred
• Strong verbal and written communication skills