Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Job Type: Full-Time. Immediate Joiners Only!

Location: Hyderabad

Desired Experience: 5 to 7 years of hands-on experience in digital marketing, preferably in a SaaS product-based company

Education: Bachelors degree in Marketing, Business, Communications, or a related field.

Job Overview

We are seeking a skilled Digital Marketing Specialist with 5 to 7 years of experience to join our dynamic team in a SaaS product-based company. The ideal candidate will be responsible for driving online marketing campaigns, enhancing brand presence, and generating high-quality leads through innovative digital strategies. You will work closely with cross-functional teams to implement effective marketing initiatives, optimize digital channels, and analyze campaign performance to ensure measurable results.

Key Responsibilities

• Digital Strategy Development: Design and execute comprehensive digital marketing strategies aligned with business goals to drive brand awareness, lead generation, and customer retention.
• Content Marketing: Create, manage, and optimize engaging content for blogs, email campaigns, social media, and other digital platforms.
• SEO & SEM: Optimize website and content for search engines, manage pay-per-click (PPC) campaigns, and analyze performance metrics to improve rankings and ROI.
• Social Media Management: Develop and manage social media campaigns across platforms to boost engagement and brand presence.
• Email Marketing: Plan, execute, and optimize email marketing campaigns to nurture leads and increase customer engagement.
• Analytics & Reporting: Monitor, analyze, and report on campaign performance using tools like Google Analytics, HubSpot, or similar platforms to ensure data-driven decisions.
• Collaborations: Work closely with Product, Sales, and Customer Success teams to align marketing strategies with organizational objectives.
• Marketing Automation: Implement and manage marketing automation tools for lead nurturing and customer engagement.
• Market Research: Stay updated on industry trends, competitive landscape, and emerging technologies to identify opportunities for growth.

Key Skills

• Technical Expertise:
• Proficiency in tools like Google Analytics, SEMrush, HubSpot, Mailchimp, and similar marketing platforms.
• Hands-on experience with SEO/SEM, social media advertising, and PPC campaign management.
• Content Skills: Strong writing, editing, and storytelling abilities for diverse digital channels.
• Analytical Skills: Data-driven mind-set with the ability to derive actionable insights from campaign performance metrics.
• Creativity: Innovative approach to designing campaigns and content that resonate with target audiences.
• Collaboration: Excellent interpersonal and communication skills to coordinate with various teams
• Project Management: Ability to prioritize tasks and manage multiple campaigns in a fast-paced environment.

Qualifications

• Bachelors degree in Marketing, Business, Communications, or a related field.
• 5 to 7 years of hands-on experience in digital marketing, preferably in a SaaS product-based company.
• Proven track record of executing successful digital marketing campaigns and achieving measurable results.
• Certification in Google Ads, HubSpot, or other relevant tools is a plus.
• Familiarity with SaaS marketing strategies and customer journeys is a plus.

Why Join Us?

• Opportunity to work in a fast-paced and innovative SaaS environment.
• Collaborative culture with a focus on growth and learning.
• Competitive compensation and benefits package.

How to Apply:
Interested candidates are invited to send their updated resume and portfolio of past campaigns to tanushree.das@prm360.com