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Senior Digital Marketing Specialist
Acquia
posted 2mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Campaign Strategy & Execution: Stay updated on paid media trends, emerging platforms, and standard methodologies, implementing creative approaches to maintain a competitive edge.
- Campaign Planning: Design and implement successful paid media campaigns in line with marketing goals, ensuring maximum value.
- Audience Targeting: Leverage audience segmentation and targeting strategies to reach specific demographics and customer profiles.
- Collaboration: Worked with an extended team to identify creative and content needs for media campaigns. Develop compelling ad copy and visuals that resonate with the target audience.
- Performance Analysis: Monitor, analyze, and report on campaign performance using tools like Google Analytics and platform-specific insights, making data-driven adjustments as needed.
- Budget Management: Coordinate and improve budget allocation across various channels to ensure efficient spending and improve reach and engagement.
- Trend Monitoring: Stay up-to-date with the latest trends, tools, and standard methodologies in paid social media and digital marketing.
- Cross-Channel Coordination: Collaborate with other marketing teams (SEO, Web) to ensure a cohesive approach to brand messaging across the customer journey.
- A/B Testing: Conduct A/B tests on ad creatives, targeting, and placements to identify the most effective strategies.
- Communication: Regularly communicate insights and trends in the performance marketing landscape to the broader growth organization.
Qualifications:
- Proven experience (2 to 6 years) in digital marketing with a focus on paid channels and programmatic display.
- Expertise in digital marketing execution with tools and platforms (e.g., LinkedIn, 6sense, Instagram, Facebook, and YouTube, Qualified and Email).
- Analytical approach with the ability to interpret data and make data-driven decisions.
- Stay up-to-date with paid media trends, emerging platforms, and standard methodologies, implementing innovative strategies to stay ahead of the competition.
- Ability to manage multiple projects and prioritize tasks in a fast-paced environment.
Employment Type: Full Time, Permanent
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Flexible timing
Monday to Friday
No travel
Day Shift
Acquia Benefits
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