Senior Digital Marketing Specialist

Position Title: Senior Digital Marketing Specialist

Location: Ghatkopar (East), Mumbai

Qualifications: Any Graduate

Experience Required: 2+ Years

Roles & Responsibilities:

Oversee and manage a portfolio of 10web AI on WordPress platform.
Ensure optimal performance, user experience, and SEO best practices are implemented across all websites.
Handle multiple Google AdWords accounts with a focus on high performance and ROI.
Develop, implement, and optimize PPC campaigns to drive traffic and conversions.
Conceptualize, design, create content, proofread, and execute 8-10 email campaigns per week.
Manage and grow the email list, including performing data mining activities to increase its size.
Utilize tools such as Zoho Campaigns and other relevant platforms.
Create engaging content and manage email lists effectively.
Manage social media accounts for the entire company, ensuring consistent branding and engagement across platforms. Skill Set:

Proven experience in managing WordPress websites.
Expertise in handling and optimizing Google AdWords accounts.
Strong experience in email marketing, including content creation, campaign management, and familiarity with email marketing tools like Zoho.
Knowledge of emerging AI tools and their application in digital marketing.
Excellent communication and organizational skills.
Ability to work independently and manage multiple projects simultaneously.