Performance Marketing - Google Ads & Meta Ads

Fully Remote job role
Key Skills: Google Ads, Meta Ads, Performance Ads, Ads Campaign Management, Delivered High ROI.
Requirements:
Experience: Minimum 3 years of experience managing Google Ads and Meta Ads campaigns.
Ad Spend: Proven experience in managing campaigns with a monthly ad spend of ?5,00,000+.
Certifications (Optional): Google Ads Certification and Meta Ads Certification (or equivalent credentials).
Skills:
o Proficiency in Google Ads Manager and Meta Business Suite.
o Advanced knowledge of bid strategies, audience targeting, and campaign optimization.
o Strong analytical skills with the ability to interpret data and metrics for decision-making.
o Familiarity with tools like Google Analytics, Tag Manager, and third-party ad performance tools.
Key Responsibilities:
Develop, execute, and manage paid advertising campaigns across Google Ads and Meta Ads platforms.
Perform in-depth audience research and A/B testing to refine ad creatives and targeting strategies.
Monitor and analyse campaign performance metrics, preparing detailed reports with actionable insights.
Stay updated on trends, platform updates, and algorithm changes to maintain optimal campaign performance.
Conduct keyword research, audience segmentation, and ad copywriting to improve campaign effectiveness.
Manage and optimize ad creatives, landing pages, and campaign funnels for maximum conversions.
Collaborate with content, design, and sales teams to align ad strategies with broader business goals.

Location: Gujarat, Maharashtra, Madhya Pradesh, Rajasthan