Meta Ads Expert

Key Responsibilities:
Scaling Strategy: Develop and execute Meta advertising strategies designed specifically to scale a D2C brand profitably.
Campaign Launch & Optimization: Plan, launch, monitor, and continuously optimize campaigns for performance, focusing on customer acquisition and retention.
Creative Development: Collaborate with the creative team to produce scroll-stopping ad creatives, ensuring messaging aligns with brand identity and resonates with the target audience.
Advanced Targeting: Leverage Metas advanced targeting tools and first-party data to refine audience segmentation and improve ad relevance.
Budget Scaling: Manage and scale ad budgets efficiently while maintaining or improving key performance metrics like ROAS and CPA.
Performance Tracking: Analyze campaign performance using Meta Ads Manager and other analytics tools, identifying opportunities for growth and optimization.
A/B Testing: Implement rigorous A/B testing on creatives, messaging, and audiences to maximize results.
Industry Insights: Stay updated on Meta algorithm changes, platform updates, and emerging trends in D2C marketing.
Cross-Functional Collaboration: Work closely with all the stakeholders & teams to ensure alignment and maximize marketing efforts.