Digital Marketing Manager - Pullman Chennai Anna Salai

Company Description

"Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visithttps://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"

About The Role :

· Develop and execute digital marketing campaigns to promote the Pullman brand, including SEO/SEM, email, social media, and display advertising campaigns.

· Manage and optimize hotel website content and user experience (UX) to improve traffic, engagement, and conversion rates.

· Utilize digital analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor website performance and make data-driven decisions.

· Oversee social media strategy and content calendar, ensuring consistent brand messaging and engagement across all platforms.

· Collaborate with the Sales and Revenue Management teams to create integrated marketing campaigns that align with business goals and drive direct bookings.

· Stay updated on industry trends and digital marketing best practices

· Manage relationships with external agencies, vendors, and partners to execute digital marketing initiatives effectively.

· Prepare and present regular performance reports and insights to stakeholders, highlighting key metrics and areas for improvement.

Qualifications

Bachelor's degree in Marketing, Digital Technologies, or a related field; Master's degree preferred.

Proven experience (5+ years) in digital marketing roles within the hospitality.

Strong understanding of SEO/SEM, PPC, social media, email marketing, and content management systems (CMS).