Campaign Management Analyst

Skill required: Marketing Operations - Campaign Management



Designation: Campaign Management Analyst



Qualifications:Any Graduation



Years of Experience:3 to 5 years



What would you do?
The Loyalty Advisor will be responsible for driving the development and delivery of Client's loyalty programs, focused on strengthening customer relationships, enhancing brand loyalty, and increasing customer lifetime value. The role will require a combination of strategic thinking, customer insights, and operational excellence. The advisor will work cross-functionally with marketing, data analytics, and customer service teams to design, implement, and monitor loyalty initiatives that engage BP customers, foster brand advocacy, and drive business performance. Role requires Digital Marketing Ads & Promotion creation/design

Loyalty Program Management:Oversee the day-to-day operation and continuous optimization of Client's loyalty programs, ensuring alignment with business objectives and customer needs.

Customer Engagement:Develop and implement personalized customer journeys to drive engagement through loyalty channels, utilizing insights from data analytics to enhance offerings.

Strategic Planning:Contribute to the strategic direction of loyalty initiatives, recommending new programs or changes to existing offerings based on market research, customer behavior, and competitor analysis.

Cross-functional Collaboration:Collaborate with marketing, data analytics, sales, and customer service teams to ensure seamless execution of loyalty campaigns and initiatives.

Performance Tracking and Reporting:Monitor key metrics such as customer retention, participation rates, and ROI. Provide regular reports and insights to leadership on program performance.

Customer Feedback & Continuous Improvement:Actively seek customer feedback, identify pain points, and suggest improvements to enhance the customer experience with Client's loyalty offerings.

Compliance and Data Security:Ensure all loyalty program activities are compliant with data protection and privacy regulations (e.g., GDPR) while maintaining high standards for customer confidentiality and security.



What are we looking for?
Technical Skills:

Customer Relationship Management (CRM) Systems:Understanding of CRM platforms (e.g., Salesforce, HubSpot, or similar tools) to track and analyze customer data and interactions.

Digital Marketing Tools:Familiarity with digital marketing and loyalty program software, including email automation platforms, mobile apps, and reward management systems.

Project Management:Proven ability to manage multiple projects simultaneously, ensuring timely delivery and alignment with business objectives. Core Competencies:

Customer-Centric Mindset:Strong focus on delivering superior customer experiences and fostering long-term loyalty.

Analytical Thinking:Ability to interpret data and customer feedback to drive decision-making and program enhancements.

Communication Skills:Excellent verbal and written communication skills, with the ability to influence stakeholders and communicate effectively across departments.

Problem-Solving:Strong problem-solving skills, with the ability to identify challenges and develop effective solutions.

Attention to Detail:High attention to detail, ensuring accuracy in all customer communications, reports, and program elements.

Innovation and Creativity:Ability to think outside the box, bringing fresh ideas to continually evolve and improve loyalty programs.


Roles and Responsibilities:

In this role you are required to do analysis and solving of lower-complexity problems

Your day to day interaction is with peers within Accenture before updating supervisors

In this role you may have limited exposure with clients and/or Accenture management

You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments

The decisions you make impact your own work and may impact the work of others

You will be an individual contributor as a part of a team, with a focused scope of work

Please note that this role may require you to work in rotational shifts


Qualifications

Any Graduation