Application Lead

Project Role :Application Lead

Project Role Description :Lead the effort to design, build and configure applications, acting as the primary point of contact.
Must have skills :Salesforce Marketing Cloud

Good to have skills :NA
Minimum 7.5 year(s) of experience is required

Educational Qualification :15 years of full time education
Key Responsibilities :
1 Collaborate with cross-functional teams, including Business, Marketing, Product and data science to identify personalization opportunities.
2 Develop and implement Salesforce Marketing Cloud Personalization strategies and campaigns.
3 Configure and validate Campaigns on the website and Apps through MCP.
4 Implement Site mapping changes on the website/App and Catalogue changes in MCP backend.
5 Monitor and report on the performance of campaigns, providing insights for continuous improvement. Train and support team members on using Marketing Cloud Personalization and best practices.
6 Provide technical support and troubleshooting for any issues related to Salesforce Marketing Cloud Personalization.
7 Provide overall administrative functions with Salesforce Marketing Cloud Personalization. This includes managing roles and permissions and onboarding new users.

Technical Experience :
1 Excellent technical expertise in Salesforce Marketing Cloud MCP
2 Good to have Salesforce Marketing Cloud modules Email Studio, Automation Studio, Journey Builder, Analytics Builder
3 Good hands on experience with AMPScript, SQL
4 Good to have exposure in SSJS, API integration
5 Knowledge in Coding Best Practices
6 Good to have Experience in Agile planning and development

Professional Attributes :
1 Team player, ability to work independently and assist juniors
2 stakeholder management skills, people management, good communication

Educational Qualification:
15 years of full time education

Qualifications

15 years of full time education