GN - SONG - MT - MarTech - Senior Manager

Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change.

Practice: Strategy & Consulting Global Network Song I Areas of Work: MarTech/AdTech Transformation, MarTech assessments, Adobe | Level: Senior Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad | Years of Exp: 12+ years

Explore an Exciting Career at Accenture

Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?

Then, this is the right place for you! Welcome to a host of exciting global opportunities within on Accentures Strategy & Consulting Global Network Song practice.

The Practice A Brief Sketch

The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner.

The key responsibilities will include the following:

• Conduct MarTech/ AdTech capability assessment and provide recommendations on optimizing the MarTech/ AdTech stack and develop use cases to improve utilization of existing MarTech/ AdTech stack
• Plan and design Martech and AdTech solution/ Architecture/vision/ roadmap, solution architecture for our clients
• Gather business requirements, design process & solution for implementation of marketing and advertising solutions/ tools.
• Conduct vendor assessment. Research, evaluate and recommend new MarTech /AdTech systems and suppliers. Keep wholistic understanding of existing and upcoming MarTech/AdTech platforms and how they connect into the broader marketing technology landscape.
• Identify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients.
• Work with technology teams to orchestrate and implement integrations (including API based integrations) b/w tools/platforms of different vendors.
• Aware of latest changes in MarTech and AdTech landscape.
• Understand and convey the impact of regulations like CCPA and GDPR on marketing channels.
• Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects.
• Develop and manage a team of digital marketing platform specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc.
• Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space.

Other skills

• Excellent oral and written communication skills
• Creating and maintaining client relationships
• Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies
• Proficient in research and analysis, identify new opportunities, develop solutions and own proposals end to end .
• Ability to establish and build on working relationships effectively.
• Ability to solution and budget projects/ engagements for clients
• Experience in working with middle to senior management levels within existing organization / client organizations.
• Strong experience in shaping and driving engagements and ability to lead teams independently.
• Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment.
• Ability to learn new and understand new tools/solutions.
• Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering.