GN - SONG - MT - Marketing Automation B2C (Braze) - Senior Manager

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Marketing Automation- B2C Senior Manager (Braze)

Join our team of Strategy & Consulting Campaign Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change.

Practice: Strategy & Consulting Global Network Song I

Areas of Work: Digital Marketing, Marketing and strategies, design and implement Campaign Management/MarTech/AdTech solutions|

Level: Senior Manager |

Location: Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad |

Years of Exp: 12+ years

Explore an Exciting Career at Accenture

Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build, and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?

Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consultings Customer, Sales & Service practice.

The Practice- A Brief Sketch

The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner

You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. As part of the team, you will drive the following

Conduct marketing, email, social media, web, SEO/SEM, BTL and display advertising campaigns assessment and provide recommendations on optimizing the campaigns and develop use cases to improve utilization.

Plan and Design new campaign strategies and strategizing marketing plans across all channels and devices based on campaign performance and insights.

Gather business requirements, design process & solution for implementation of marketing and advertising solutions/ tools.

Conduct vendor assessment and clients MarTech/AdTech capability assessment.

Provide recommendations on optimizing the MarTech/AdTech stack and develop use cases to improve utilization of existing MarTech/AdTech stack.

Identify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients.

Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects.

Develop and manage a team of digital marketing platform specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc.

Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space.

Bring your best skills forward to excel at the role:

Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients.

Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies

Proficient in research and analysis, identify new opportunities, develop solutions, and end-to-end ownership of proposals.

Ability to establish and build on working relationships effectively.

Ability to solution and budget projects/ engagements for clients

Experience in working with middle to senior management levels within existing organization / client organizations.

Strong experience in shaping and driving engagements and ability to lead teams independently.

Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment.

Ability to learn new and understand new tools/solutions.

Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering.

Read about us.

Qualifications

Your experience counts!

Proven working experience (12+ Years) in digital marketing and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare etc.)

Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers.

Proficient with implementation of MarTech platforms (Braze Customer Engagement Platform, Adobe Experience Cloud) and experience of AdTech platforms, Data visualization platforms and Cloud Platforms

Deliver and execute on technical design solutions, customizing where required, using Adobe Experience Cloud or Salesforce Marketing Cloud

Strong understanding of data structures and hands on experience on Mar-tech tools such as Braze, Adobe campaign, Marketo, Adobe Journey Optimizer, Adobe Experience Platform, Pega decisioning, SFMC

Strong experience in leading and managing email, social media, and/or display advertising campaigns.

Experience in optimizing landing pages and user funnels.

Experience with A/B and multivariate experiments

Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

Working knowledge of ad serving tools

Experience in setting up and optimizing PPC campaigns on all major search engines

Ability to use insights for campaign and strategy optimization.