GN - SONG - MT - Marketing Automation B2C (Braze) - Manager

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Marketing Automation B2C Manager (Braze)

Join our team of Strategy & Consulting Campaign Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change.

Practice: Strategy & Consulting Global Network Song I

Areas of Work: Marketing Automation, Marketing and strategies, Design and implement Campaign Management |

Level: Manager |

Location: Mumbai, Bangalore, Gurgaon, Hyderabad, Pune, Chennai |

Years of Exp: 8+ years

Explore an Exciting Career at Accenture

Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?

Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting's Customer, Sales & Service practice.

The Practice A Brief Sketch

The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner

Key Responsibilities:

Plan, design, and execute large-scale marketing automation programs over channels such as email, SMS, Push, CRM, and web using Braze.

Develop and optimize new campaign strategies and marketing plans across all channels and devices based on campaign performance and insights.

Conduct Braze capability assessments, provide recommendations for optimization, and develop use cases to enhance utilization of the platform.

Gather business requirements, design processes, and create solutions for implementing marketing and advertising solutions using Braze.

Design functional architectures, including integration with data sources, activation channels, and other peripheral systems for Braze.

Drive insights from campaigns, work on attribution models, and optimize strategies to improve marketing effectiveness.

Lead business development efforts and thought leadership in the Braze marketing automation space.

Preferred Skills/Optional:

Conduct discovery and design workshops to map marketing processes and configure, test, and deploy marketing workflows in Braze.

Collaborate with business and technical stakeholders to ensure seamless Braze implementation and post-go-live consulting.

Follow proven methodologies and best practices to enable clients to achieve business objectives using Braze.

Develop project plans, design documents, and roadmaps aligned with client requirements, ensuring effective implementation.

Bring Your Best Skills Forward to Excel in This Role:

Partner with technology solution providers and marketing agencies to deliver tailored Braze solutions for clients.

Strong understanding of marketing processes, operating models, and integrations of Braze with other technologies.

Ability to identify opportunities, develop solutions, and own proposals end-to-end.

Proficiency in building and maintaining effective relationships with middle to senior management stakeholders.

Experience in shaping, driving engagements, and leading teams independently in fast-paced, global environments.

Strong ability to learn and understand new tools, solutions, and industry trends.

Contribute to offering development by identifying areas of growth for Braze and related Martech solutions.

Qualifications

Your Experience Counts!

Proven working experience (8+ years) in digital marketing and delivering marketing solutions, with a focus on industries like E-Commerce, CPG, Telecom, or Healthcare.

Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers.

Good to have 3+ years Workfront/Jira experience

Experience with Braze or equivalent Marketing automation platforms such as Adobe Campaign, Salesforce Marketing Cloud, or Marketo.

Hands-on experience in data structures, campaign optimization, and strategy enhancement.

Experience in leading and managing email, social media, and/or display advertising campaigns and optimizing user funnels.

Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, Omniture).

Exposure to Martech and Adtech platforms, including data visualization and cloud solutions.

Good to Have:

Experience with other campaign tools like Pega Decisioning or Salesforce Marketing Cloud.

Workfront or Jira experience for workflow and project management.

Proficiency in A/B and multivariate testing to refine campaign strategies.