Campaign Management Assoc Manager

Skill required: Marketing Operations - Campaign Management



Designation: Campaign Management Assoc Manager



Qualifications:Any Graduation



Years of Experience:10 to 14 years



What would you do?
Campaign Ecosystem Expertise:Proven experience in managing campaigns across email, SMS, and direct mail channels.HCL UNICA Platform Proficiency:At least 5+ years of execution experience with the HCL UNICA platform or any similar marketing automation tools, with proficiency in UNICA administration tasks as an added advantage.SQL Skills:Extensive hands-on experience in SQL for complex data extraction, transformation, and loading (ETL) processes. Proficient in writing and optimizing advanced SQL queries, including subqueries, joins, indexing, and stored procedures, to ensure efficient data retrieval and manipulation using relevant tools.Webserver Knowledge:Solid understanding and experience with webserver management.Linux Proficiency:Strong knowledge and experience working with Linux.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys.



What are we looking for?

Ability to establish strong client relationship

Ability to handle disputes

Ability to meet deadlines

Ability to manage multiple stakeholders

Ability to perform under pressureProficient in SQL and Unica


Roles and Responsibilities:

In this role you are required to do analysis and solving of moderately complex problems

Typically creates new solutions, leveraging and, where needed, adapting existing methods and procedures

The person requires understanding of the strategic direction set by senior management as it relates to team goals

Primary upward interaction is with direct supervisor or team leads

Generally interacts with peers and/or management levels at a client and/or within Accenture

The person should require minimal guidance when determining methods and procedures on new assignments

Decisions often impact the team in which they reside and occasionally impact other teams

Individual would manage medium-small sized teams and/or work efforts (if in an individual contributor role) at a client or within Accenture

Please note that this role may require you to work in rotational shifts


Qualifications

Any Graduation