Campaign Management Specialist

Skill required: Marketing Operations - Social Media Strategies



Designation: Campaign Management Specialist



Qualifications:Any Graduation



Years of Experience:7 to 11 years



What would you do?
Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/design

7-8 years of experience working on social campaigns/ campaign manager / FB marketing in media agencies

Strong digital presence and expertise in emerging channels, as well as several of the following kinds of social spaces:Facebook, Twitter, YouTube, Blogs, Virtual Worlds, Mobile Platforms

Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimization

Bachelors degree, MBA Marketing will be an added advantage

Must be flexible with weekly schedule, adaptable and willing to take on multiple priorities

Excellent organization and time management skills to complete tasks on time.

Well versed with advanced computer skills for Microsoft tools (Excel, Word, Power point)

Excellent analytical skills with ability to mine dataThe team is responsible for business strategies to be well-positioned in Social Media. This includes vision & strategic context, journey design, local origination, organization, assessment, maturity modeling, cross-channel utilization, blueprint & modeling, and roadmap acceleration. They act as advocates for the local consumers, mapping content and channels across journeys for positive brand engagement, maintain and leverage data to support journey decisions. They develop KPI measurement guidelines - as per agile local market requirements, audience targeting, segmentation, and personalization across channels and touchpoints. The team is responsible for driving content strategy, including social media engagement rules, determine optimum consumer digital experience based on data and insights, provide recommendations to clients on campaign planning, performance optimization, and process improvements.



What are we looking for?

Social Media Marketing Campaigns

Social Media CRM

Paid Social Campaign Management


Roles and Responsibilities: Responsibilities:

Participating with the brainstorming, organization and development of social mediaopportunities

Educating coworkers from other disciplines on our social media capabilities and experience

Overseeing social media accounts and initiatives, ensuring excellence in digital services andproject/staff efficiencies

Supervising and leading production resources on social media projects

Working closely with Account Leadership, Business Development and Marketing groups toexplore opportunities for new business through social media

Maintaining expertise on emerging social trends and technologies

Develop, manage and optimize comprehensive paid Facebook and Instagram Ad campaigns

Recommend new strategies based on data and testing

Experience in Audience research, audience building and ad creation

Excellent knowledge of Instagram ads manager and other social media best practices

Knowledge on responding to comments, compile campaigns and create content for Instagram

Organize hypotheses and recommendations for enhancing campaign performance

Understanding of Google Analytics and Google Tag Manager is a plus

Stay up to date with current technologies and trends in Facebook policies, strategies, trends, design tools and applications


Qualifications

Any Graduation