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Accenture

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3.8

based on 56.2k Reviews

Video summary

Proud winner of ABECA 2024 - AmbitionBox Employee Choice Awards

Top Rated Mega Company - 2024

Top Rated Company for Women - 2024

Top Rated IT/ITES Company - 2024

18215 Accenture Jobs

Campaign Management Analyst

Accenture Solutions Pvt Ltd

3.8

based on 56.2k Reviews

3-5 years

Mumbai

Campaign Management Analyst

Accenture

posted 15hr ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Salesforce SQL Email Marketing SMS HTML

+ 8 more

Job Description

Skill required: Marketing Operations - Salesforce Marketing Cloud

Designation: Campaign Management Analyst

Qualifications:Any Graduation

Years of Experience:3 to 5 years

What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designYou will help design, implement & manage Salesforce Marketing Cloud, a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. You will help incorporate incorporates integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis.

What are we looking for?

API Integration:Exposure to API integration to fully utilize SFMCs API capabilities.

Marketing Automation Best Practices:Knowledge of Marketing Automation best practices.

Salesforce Marketing Cloud Social Studio:End to end understanding of SFMC Social Studio.

HTML and CSS:Familiarity with HTML and CSS for email template customization.

Reporting and Analysis:Experience in campaign reporting and analysis, including tracking key performance indicators (KPIs) and providing actionable insights.

Roles and Responsibilities: Requirement:Campaign Planning and Requirements Gathering:

Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any)

Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation.

Provide guidance on leveraging SFMC capabilities to achieve campaign goals effectively.SFMC Configuration and Development:

Configure and customize SFMC components, including data extensions, email templates, landing pages, and automations, to support campaign execution.

Build and maintain various standard data extensions/customer master within SFMC for accurate segmentation and personalization.

Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications.Campaign Execution and Management:

Set up and execute email, SMS, direct mail, social/paid and other marketing broad cast or journey-based campaign using SFMC tools.

Create Cloud pages within SFMC tool as per brief provided.

Ensure accurate targeting and segmentation of campaign audiences.

Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders.

Conduct A/B testing and optimization to improve campaign effectiveness and customer experience.

Troubleshoot and resolve any technical issues related to campaign execution.Work Orchestration and Data hygiene:

Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders.

Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks.

Complete all required reports so that accurate numbers are reported to both client and leadership.Must Have Skills:

Salesforce Marketing Cloud Expertise:In-depth knowledge of SFMC functionalities, including Email Studio, Mobile Studio, Automation Studio, and Journey Builder. Knowledge of SQL and AMPscript for data segmentation and dynamic content creation within SFMC.

Campaign Management:Proficiency in configuring and customizing SFMC components, including data extensions, email templates, and automations.

Best Practices:Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing.

Qualifications

Any Graduation

Employment Type: Full Time, Permanent

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