Analytics and Modeling Specialist

Skill required: Marketing Operations - Customer Insight & Marketing Analytics



Designation: Analytics and Modeling Specialist



Qualifications:Any Graduation



Years of Experience:7 to 11 years



What would you do?
Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAs an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions.Process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management.



What are we looking for?
3+ years' experience, with prior experience in CRM, Digital campaign and content analysis, insights & reportingWorking knowledge of SQL, Tableau, Power BI, Qliksense, Python or RExpert knowledge of excelProven experience in marketing analytics, data analysis, or a similar role.Strong problem-solving skills and attention to detail.Good communication skills with ability to manage client-facing responsibilitiesAbility to work collaboratively in a cross-functional team environment with Strong business acumen and the ability to connect data insights to strategic decisionAbility to work with and lead large globally networked and virtual teams and able to work with multiple stakeholders E.g. delivery leads, account management, clients and operational excellence teamsAbility to wrangle data to generate meaningful insights to answer key business questionsAbility and experience in storytelling with data and create a coherent story to answer business questionsDeep experience on storytelling using PowerPointDeep experience and understanding of marketing domainDeep understanding of Marketing KPIsCertification in Adobe/Google Analytics or data visualization toolsUnderstanding of technologies & principles required for implementation of AB Test


Roles and Responsibilities: Analyze marketing data from various sources to identify key insights and trends. Transform data into actionable insights and recommendations to serve as valuable inputs for marketing strategies, campaign optimization, customer segmentation and data-driven business decisionsCreate and maintain regular reports and dashboards to track marketing KPIs and communicate performance to stakeholders.Monitor industry trends and competitor performance to identify opportunities in existing projects to cross-sell and expand delivery scopeUse data visualization tools to present insights in a clear and concise manner to both technical and non-technical stakeholders.Analyze analytics project requirements, create project prioritization & delivery plansLiaise with onshore and in-market analytics leads for project plan executionEnsure projects delivered adheres to quality & delivery timelines as per contractual SLAsAnalyze trends in data to arrive at conclusions and ability to perform deep-dive analyses to study root cause for such trends

Qualifications

Any Graduation