Analytics Associate Manager - Insights and Intelligence

Skill required:Marketing and Customer Analytics - Data Science
Designation:Analytics Associate Manager
Job Location:Bengaluru
Qualifications:Any Graduation
Years of Experience:8 to 12 years
What would you do?
You will be aligned with our Insights&Intelligence vertical and help us generate insights by leveraging the latest Artificial Intelligence (AI) and Analytics techniques to deliver value to our clients. You will also help us apply your expertise in building world-class solutions, conquering business problems, addressing technical challenges using AI Platforms and technologies. You will be required to utilize the existing frameworks, standards, patterns to create architectural foundation and services necessary for AI applications that scale from multi-user to enterprise-class and demonstrate yourself as an expert by actively blogging, publishing research papers, and creating awareness in this emerging area. You will be working as a part of Marketing & Customer Analytics team which provides a set of processes that measure, manage and analyze marketing activities in order to provide actionable insights and recommendations to marketing organizations in terms of optimizing ROI & performance efficiency in operations.Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. You should have exposure to digital marketing, A/B testing, MVT, Google Analytics/Site Catalyst. You will be a core member of Accenture Operations global Applied Intelligence group, an energetic, strategic, high-visibility and high-impact team, to innovate and transform the Accenture Operations business using machine learning, advanced analytics to support data-driven decisioning. The objectives of the team include but are not limited to:

Leading team of data scientists to build and deploy data science models to uncover deeper insights, predict future outcomes, and optimize business processes for clients.

Refining and improving data science models based on feedback, new data, and evolving business needs.

Analyze available data to identify opportunities for enhancing brand equity, improving retail margins, achieving profitable growth, and expanding market share for clients. What are we looking for?

Extensive experience in leading Data Science and Advanced Analytics delivery teams

Strong statistical programming experience - Python, R, SAS, S-plus, MATLAB, STATA or SPSS.

Experience working with large data sets and big data tools like Snowflake, AWS, Spark, etc.

Solid knowledge in at least one of the following Supervised and Unsupervised Learning, Classification, Regression, Clustering, Neural Networks, Ensemble Modelling (random forest, boosted tree, etc.), Multivariate Statistics, Non-parametric Methods, Reliability Models, Markov Models, Stochastic models, Bayesian Models

Experience in atleast one of these business domains:CPG, Retail, Marketing Analytics, Customer Analytics, Digital Marketing, eCommerce, Health, Supply Chain

Extensive experience in client engagement and business development

Ability to work in a global collaborative team environment

Roles and Responsibilities

In this role you are required to do analysis and solving of moderately complex problems

Typically creates new solutions, leveraging and, where needed, adapting existing methods and procedures

The person requires understanding of the strategic direction set by senior management as it relates to team goals

Primary upward interaction is with direct supervisor or team leads

Generally, interacts with peers and/or management levels at a client and/or within Accenture

The person should require minimal guidance when determining methods and procedures on new assignments

Decisions often impact the team in which they reside and occasionally impact other teams

Individual would manage medium-small sized teams and/or work efforts (if in an individual contributor role) at a client or within Accenture

Please note that this role may require you to work in rotational shifts