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Campaign Strategy Analyst

3-5 years

₹ 22 - 35L/yr (AmbitionBox estimate)

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This is an estimate of the average salary range for this position. It has not been reviewed by the company, and the actual salary may differ.

Mumbai

Campaign Strategy Analyst

Accenture

posted 13d ago

Job Role Insights

Flexible timing

Job Description






Skill required:
Marketing Operations - Customer Insight & Marketing Analytics



Designation:
Campaign Strategy Analyst



Qualifications:
Any Graduation



Years of Experience:
3 to 5 years



What would you do?
Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAs an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions.Process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management.



What are we looking for?
Experience in CRM, Digital campaign and content analysis, insights & reportingWorking knowledge of SQL, Tableau, Power BI, Qliksense, Python or RGood knowledge of excelExperience in marketing analytics, data analysis, or a similar role.Strong problem-solving skills and attention to detail.Good communication skills with ability to manage client-facing responsibilitiesAbility to work with and lead large globally networked and virtual teamsAbility to wrangle data to generate meaningful insights to answer key business questionsAbility and experience in storytelling with data and create a coherent story to answer business questionsStrong experience on storytelling using PowerPointAn understanding of Marketing KPIsCertification in Adobe/Google Analytics or data visualization toolsUnderstanding of technologies & principles required for implementation of AB Test


Roles and Responsibilities:
  • In this role you are required to do analysis and solving of lower-complexity problems
  • Your day to day interaction is with peers within Accenture before updating supervisors
  • In this role you may have limited exposure with clients and/or Accenture management
  • You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments
  • The decisions you make impact your own work and may impact the work of others
  • You will be an individual contributor as a part of a team, with a focused scope of work
  • Please note that this role may require you to work in rotational shifts
  • Analyze marketing data from various sources to identify key insights and trends. Transform data into actionable insights and recommendations to serve as valuable inputs for marketing strategies, campaign optimization, customer segmentation and data-driven business decisionsCreate and maintain regular reports and dashboards to track marketing KPIs and communicate performance to stakeholders.Monitor industry trends and competitor performance to identify opportunities in existing projects to cross-sell and expand delivery scopeUse data visualization tools to present insights in a clear and concise manner to both technical and non-technical stakeholders.Liaise with onshore and in-market analytics leads for project plan executionAnalyze trends in data to arrive at conclusions and ability to perform deep-dive analyses to study root cause for such trends


    Qualifications


    Any Graduation

  • Employment Type: Full Time, Permanent

    Read full job description

    Accenture Interview Questions & Tips

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    What people at Accenture are saying

    2.7
     Rating based on 21 Strategy Analyst reviews

    Likes

    Variety in projects

    Dislikes

    Less project time and more bd works Very bad and disrespectful people Toxic culture No work life balance No promotions or appraisalq

    • Skill development - Poor
    • +4 more
    Read 21 Strategy Analyst reviews

    Strategy Analyst salary at Accenture

    reported by 321 employees
    ₹17.8 L/yr - ₹36 L/yr
    27% more than the average Strategy Analyst Salary in India
    View more details

    What Accenture employees are saying about work life

    based on 56.6k employees
    65%
    85%
    67%
    75%
    Flexible timing
    Monday to Friday
    No travel
    Day Shift
    View more insights

    Accenture Benefits

    Free Transport
    Cafeteria
    Work From Home
    Gymnasium
    Health Insurance
    Soft Skill Training +6 more
    View more benefits

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