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Accenture

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3.8

based on 56k Reviews

Video summary

Proud winner of ABECA 2024 - AmbitionBox Employee Choice Awards

Top Rated Mega Company - 2024

Top Rated Company for Women - 2024

Top Rated IT/ITES Company - 2024

18684 Accenture Jobs

Campaign Strategy Specialist

Accenture Solutions Pvt Ltd

3.8

based on 56k Reviews

7-11 years

₹ 14 - 23.51L/yr (AmbitionBox estimate)

Mumbai

Campaign Strategy Specialist

Accenture

posted 11hr ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Data Analysis Social Media Marketing Research Analysis Project Management CRM

+ 6 more

Job Description

Skill required: Marketing Operations - Marketing Research Analysis

Designation: Campaign Strategy Specialist

Qualifications:Any Graduation

Years of Experience:7 to 11 years

What would you do?

The Channel Strategy Manager - B2B2C is responsible for defining and executing channel strategies that optimize customer engagement and drive business growth within the B2B2C segment.

This role focuses on developing innovative go-to-market approaches, managing partnerships, and aligning channel activities with overarching business objectives.

By fostering collaboration with internal and external stakeholders, the Channel Strategy Manager ensures seamless integration of strategies across the value chain, delivering a consistent and impactful customer experience.Role requires Digital Marketing Ads & Promotion creation/designchannel strategy, sales, or marketing, with a focus on B2B2C models.

Proven track record of developing and implementing successful channel strategies.

Experience in managing partnerships and cross-functional teams.

Familiarity with digital and traditional channel dynamics.In this role, you will be expected to leverage marketing research analytics to use a set of processes to link the producers, customers, and end users to the marketer through information, which will be used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.

What are we looking for?

Skills & Competencies

Strong understanding of channel management principles, particularly within the B2B2C framework.

Proficiency in data analysis tools and CRM systems to assess channel performance.

Knowledge of digital marketing and e-commerce platforms.

Project management skills, with experience in executing cross-functional initiatives.

Financial acumen to manage budgets and evaluate channel ROI.

Strategic thinking and problem-solving abilities.

Excellent communication and negotiation skills.

Strong interpersonal skills to build and maintain effective partnerships.

Ability to adapt and respond to a dynamic market environment.

Leadership skills with a focus on collaboration and influence.

Identify and implement innovative approaches to channel activation and management, leveraging digital tools and platforms.

Roles and Responsibilities:

Develop and implement a robust channel strategy tailored to the B2B2C market, aligning with business goals and customer needs.

Build and maintain relationships with key partners, distributors, and intermediaries to ensure successful execution of channel strategies.

Conduct market research and analysis to identify trends, opportunities, and competitive dynamics that inform channel strategy.

Establish and track key performance indicators (KPIs) to evaluate the effectiveness of channel strategies and initiatives.

Work closely with sales, marketing, and product teams to ensure alignment and consistency across all channel activities.

Design and implement strategies that enhance the end-to-end customer journey within the B2B2C ecosystem.

Allocate resources effectively across channels to maximize impact and return on investment.

Identify and implement innovative approaches to channel activation and management, leveraging digital tools and platforms.

Qualifications

Any Graduation

Employment Type: Full Time, Permanent

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What people at Accenture are saying

3.5

Rating based on 64 Specialist reviews

Anonymous · Finance & Accounting in Hyderabad / Secunderabad

Likes

Accenture Operations have no pros

Dislikes

Toxic managers Toxic work loads Scary shifts without night shift allowance You are not entitled to take your own leaves Even sick leaves are questioned Forger about hikes, promotions and rewards. This place is only for the people who just agree their bosses and who say no they are in trouble.

Salary - Bad

+5 more

Read 64 Specialist reviews

Specialist salary at Accenture

reported by 1.1k employees with 5-16 years exp.

₹8.3 L/yr - ₹29 L/yr

73% more than the average Specialist Salary in India

View more details

What Accenture employees are saying about work life

based on 56k employees

65%

85%

67%

75%

Flexible timing

Monday to Friday

No travel

Day Shift

View more insights

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Mumbai Office

1st, 2nd, 3rd, & 4th Office Level, Building No. 02, Mindspace, Serene Properties IT/ITES SEZ, Thane-Belapur Road, Airoli, Navi MumbaiMumbai, India, Mumbai
400708