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Marketing Engagement Associate Manager

10-14 years

Mumbai

Marketing Engagement Associate Manager

Accenture

posted 18d ago

Job Description






Skill required:
Marketing Operations - Account Management



Designation:
Marketing Engagement Associate Manager



Qualifications:
Any Graduation



Years of Experience:
10 to 14 years



What would you do?
The Customer Marketing Manager will lead Client's customer marketing initiatives, overseeing the development of strategies that foster long-term customer relationships and drive business growth. This role involves managing cross-functional teams, analyzing customer data, and executing marketing campaigns that deliver measurable results. The Customer Marketing Manager will play a pivotal role in ensuring Client's marketing efforts are aligned with customer needs and expectations.Role requires Digital Marketing Ads & Promotion creation/design
  • Lead the development and execution of customer-focused marketing strategies that align with Client's business objectives.
  • Oversee the creation of customer-centric content, campaigns, and promotions across multiple channels, including digital, events, and customer communications.
  • Analyze customer data to segment audiences and personalize marketing efforts, enhancing customer retention and satisfaction.
  • Manage customer loyalty programs and initiatives designed to increase engagement and maximize lifetime value.
  • Collaborate with sales, product, and digital marketing teams to ensure a cohesive approach to customer engagement.
  • Provide leadership and guidance to the customer marketing team, ensuring the effective execution of initiatives.
  • Monitor and report on key metrics, ensuring the continuous improvement of customer marketing efforts.



    What are we looking for?
  • Technical Skills:oStrong knowledge of sustainability marketing, environmental communication, and digital marketing.oProficiency with data analysis tools and platforms oFamiliarity with sustainability frameworks
  • Competencies:oStrategic thinker with the ability to create innovative marketing strategies.oExceptional communication and storytelling skills for diverse audiences.oAbility to work collaboratively in a global, cross-functional environment.oStrong project management and organizational skills.oAnalytical mindset to assess and report on marketing performance.oProficient in social media and digital marketing tools.
  • Technical Skills:oAdvanced proficiency in CRM software and marketing automation tools (Salesforce, HubSpot, etc.).oStrong understanding of data analytics and performance measurement tools (Google Analytics, Tableau, etc.).oExperience in digital marketing strategies and platforms.
  • Competencies:oLeadership skills with the ability to manage teams and influence cross-functional stakeholders.oStrong analytical and problem-solving skills.oExcellent communication and presentation skills.oStrategic mindset with a focus on customer experience and retention.oProject management expertise, with the ability to oversee multiple campaigns simultaneously.


    Roles and Responsibilities:
  • Develop and implement marketing strategies to promote Client's sustainability initiatives, including environmental responsibility, renewable energy, and social impact projects.
  • Create content and campaigns that highlight Client's sustainability efforts and communicate the company's goals to a global audience.
  • Partner with internal teams to ensure consistent messaging and alignment with Client's global sustainability strategy.
  • Measure and report on the effectiveness of marketing initiatives, ensuring they align with sustainability targets.
  • Act as a subject matter expert on sustainability trends and best practices, advising on new opportunities for marketing outreach.
  • Coordinate with local and regional teams to tailor sustainability messaging to diverse global markets.
  • Monitor competitors and industry trends, providing insights for continuous improvement in sustainability marketing.


    Qualifications


    Any Graduation

  • Employment Type: Full Time, Permanent

    Read full job description

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