Digital Mktg Advisory Senior Analyst

Skill required: Marketing Operations - Account Management



Designation: Digital Mktg Advisory Senior Analyst



Qualifications:Any Graduation



Years of Experience:5 to 8 years



What would you do?
The Digital Solutions Specialist helps maintain & ensure optimum performance of the assigned digital products for the PU - including driving continuous improvement, data quality checks and access control. This role works in partnership with users in the PU, digital product managers, product owners, I&E to ensure that user stories from the PU are built into the backlog and deployed appropriately in market - in line with overall digital needs and agreed eco-system for the PU. As the business requirement and digital eco-system evolves, the Digital Product Specialist also helps identify the need for new products/migration to alternate solution/discontinuation of existing product in markets in the PU. This role is the product owner for digital application, customer offer tools, and system application platforms responsible for the stability, enhancements, and performanceRole requires Digital Marketing Ads & Promotion creation/design

Digital system deployment experience

Process simplification experienceIn this role, you will be expected to implement client account plans through relationship development, paid media, programmatic and opportunity pursuits that builds deeper client relationships. This includes monitoring existing services to identify opportunities that provide additional and innovative value to the client.



What are we looking for?

Skills:

Understanding of Agile work practices, Analytics, Change implementation planning and management, Continuous Improvement

Competencies:

Digital Fluency - Mastery

Delivers an effortless customer experience - Mastery

Analytical thinking - Skilful


Roles and Responsibilities:

Understand business requirements and role of digital portfolio in the same

Assure the systems operate well and user experience is satisfied

End to end product ownership of application input & output performance

Accountable for the stability of Customer and O2C transactional effectiveness

Accommodate expansion of application with new customers, customer offers, and promotions

Monitor and work with key stakeholders to drive usage of the digital product as intended

Provide data analytics and insights emerging from the application to drive decision making and interventions

Work with users to develop and maintain prioritised back-log of user stories for the assigned digital products

Work with relevant stakeholders - Product Owners, I&E etc. to deploy agreed user stories in the form of product features

Ensure optimum functioning of digital product through appropriate escalation and resolution through I&E/assigned technical resources

Conduct regular data quality to ensure accurate representation and decision making

Understand Client guidelines(IT&S, Digital security), financial frameworks and processes to recommend the right approach for delivering the required solution

Maintain compliance requirements like access control, PII and cyber-security checks


Qualifications

Any Graduation