Customer Marketing Manager/Trade Marketing Manager - FMCG/Consumer - IIM/FMS/MDI/XLRI (2-3 yrs)

Company: FMCG

Designation: Customer Marketing manager

Location: Mumbai

CTC details: 35 LPA

To activate and influence regional sales leadership by developing and communicating category and shopper plans, to deliver and own channel level plans by region, to invest trade marketing budgets in the regions to deliver on the aligned sales plan

Main Duties and Functions

- Act as "think tank" for the given channel/category/geography

- Analyse, identify and lead incremental and breakthrough growth opportunities in the region

- Develop Trade and Shopper Marketing Calendars to deliver the business plans

- Develop Scorecards & decks to monitor vital signs

- Expand brand reach by driving direct distribution and leveraging controlled/ indirect channels

- Customize and lead execution of Plano-grams for impactful shelf visibility

- Ensure availability of proper POS to the ISR / ISP's / merchandisers in the region

- Control & monitor process hygiene and overall spends strategy

- Develop powerful launch plans to ensure NPD/NPI success in the region

- Assess competitive dynamics to formulate suitable counters

- Analyse marketplace & translate into relevant business insights

- Develop and align the annual channel/category strategy to deliver targeted growth

- Localized activities

- Monitor permanent visibility outlets

- Plan visibility drivers

Job Specifications

- Experience Needed (Professional) -

MBA from Tier 1 B school

Experience of 2 to 3 years