Manager - Trade Marketing - FMCG/Consumer Durables (2-3 yrs)

- Planning & Execution of Trade Promotions activities for assigned Region/States.

- Planning & Execution of Consumer Promotions for all Brands/products for all sales channels.

- Collaborate with Finance & sales team for effective trade promo approvals & execution.

- Collaborate with Marketing & supply Chain on a day-to-day basis

- Evaluation of Spends budgeted vs utilization on monthly basis & take necessary action to ensure spends within budget.

- Ensure all Sales Promotions proposals are entered in system, approved & managed as per SOP

- Will be responsible for planning & execution of all Primary & Secondary schemes including QPS (Quantity Purchase Scheme), QDS (Quantity Discount Schemes), Key Outlet programs & loyalty programs

- Monitoring of consumer promo as per plan & take action in case of major deviations by shifting, interchanging or extending the CP on case to case basis.

- Will be responsible to coordinate with RSM for region specific needs & align head office with the plan & ensure execution by the Region.

- Keep a close tab on competition Trade promotions & consumer promotions so as to take necessary action to ensure sales growth in competitive environment.

- To Communicate with sales team and ensure all schemes from time to time are communicated to channel partners (retailers / Wholesalers) in true sense.

- Managing Complete Sales MIS & Sales Automation for the GT business