Manager, Field Marketing SAAS USA

Job Overview

As the Manager, Field Marketing, you will lead the planning, execution, and optimization of Aavenirs event strategies. From third-party conferences to C-level roundtables, webinars, and podcasts, you will ensure every event enhances brand awareness, generates leads, and drives engagement. This role requires strategic thinking, exceptional organizational skills, and seamless cross-functional collaboration.

Key Responsibilities

Third-Party Events and Conferences

• Take full ownership of Aavenir's participation in third-party events, conferences, and trade shows, managing end-to-end execution.
• Oversee event branding, booth experiences, lead generation, and engagement strategies to maximize ROI.
• Track and measure the success of each event, including pre-event meetings, leads generated, and post-event follow-up to create opportunities.

CXO Roundtable and Dinner Events

• Plan and execute exclusive roundtables and dinner events targeting C-level executives in the US and other global markets.
• Manage event logistics, ensuring premium experiences through venue selection, guest management, content delivery, and post-event follow-ups.
• Collaborate with Sales and SDR teams to ensure events drive new opportunities and deepen engagement with prospects and customers.

Online Webinars and Customer Podcasts

• Plan, coordinate, and execute engaging webinars and podcasts with both internal and external speakers.
• Promote events across digital and social channels to maximize attendance and audience reach.
• Collaborate with product marketing, SDR, and design teams to create compelling event content, promotional materials, and follow-up strategies.

Qualifications

• Experience: 3-7 years in field marketing, event management, or a related role, preferably within a B2B or SaaS environment.
• Skills:
• Proven ability to organize and execute diverse events, from trade shows to exclusive roundtables and webinars.
• Strong project management skills with attention to detail and the ability to manage multiple events simultaneously.
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams and external vendors.
• Technology Proficiency: Familiarity with event management software, CRM tools, and digital marketing platforms to streamline workflows and analytics.
• Strategic Mindset: Capability to evaluate event impacts and refine strategies for continuous improvement in lead generation and brand positioning.

Why Join Us

• Career Growth: Play a pivotal role in shaping Aavenir’s brand presence through impactful events and initiatives.
• Collaborative Culture: Join a dynamic, growth-oriented team that fosters cross-functional collaboration.
• Flexibility: Benefit from a hybrid work environment that supports work-life balance.
• Competitive Compensation: Receive an attractive salary and benefits package.