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91HR
Manager - Marketing Communications - Hospitality (3-5 yrs)
91HR
posted 4d ago
Fixed timing
Key skills for the job
Primary Responsibilities.
Strategic Planning & Agency Coordination:.
- Collaborate with Digital Marketing and PR agencies to develop and execute marketing strategies.
- Ensure alignment with brand goals and oversee campaign deliverables.
- Website Updates & Maintenance: Coordinate with STAAH and relevant agencies for timely website updates.
- Ensure the website reflects current promotions, offers, and accurate information.
- Online Reputation Management (ORM): Oversee the management of online reviews, comments, direct messages (DMs), and story reshares.
- Address customer concerns promptly and maintain a positive brand image.
Content Creation:
- Develop engaging internal content for the hotel and restaurant, focusing on stories, events, and promotions.
- Collaborate with relevant teams to generate high-quality content for digital and offline platforms.
Awards and Event Participation:
- Identify opportunities for awards and event participation to enhance brand recognition.
- Lead the application process in collaboration with agencies or internal teams.
Promotional Planning:
- Partner with the F&B department to strategize and execute monthly promotions.
- Work with the sales team to create and promote website-exclusive offers.
Collateral Management:
- Design and update hotel and sales collaterals, including brochures, menus, and promotional materials.
- Ensure all materials align with the brand identity and are available for offline and sales requirements.
Advertising Campaigns:
- Monitor and track ad spend across social media platforms and Google Ads.
- Analyze campaign performance and recommend optimization strategies.
Influencer & Media Engagement:
- Build and maintain relationships with celebrities, bloggers, and journalists.
- Coordinate with the PR agency to identify and leverage opportunities for articles and press coverage.
Photoshoots & Creative Execution:
- Organize and oversee photoshoots for the hotel and restaurant.
- Ensure the quality and relevance of visual assets align with promotional needs.
Functional Areas: Other
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