Manager - Marketing Communication - Hospitality (4-5 yrs)

Marketing Manager Marcom (Hospitality)

Job Description:

Primary Responsibilities:

Strategic Planning & Agency Coordination:

- Collaborate with Digital Marketing and PR agencies to develop and execute marketing strategies.

- Ensure alignment with brand goals and oversee campaign deliverables.

Website Updates & Maintenance:

- Coordinate with STAAH and relevant agencies for timely website updates.

- Ensure the website reflects current promotions, offers, and accurate information.

Online Reputation Management (ORM):

- Oversee the management of online reviews, comments, direct messages (DMs), and story reshares.

- Address customer concerns promptly and maintain a positive brand image.

Content Creation:

- Develop engaging internal content for the hotel and restaurant, focusing on stories, events, and promotions.

- Collaborate with relevant teams to generate high-quality content for digital and offline platforms.

Awards and Event Participation:

- Identify opportunities for awards and event participation to enhance brand recognition.

- Lead the application process in collaboration with agencies or internal teams.

Promotional Planning:

- Partner with the F&B department to strategize and execute monthly promotions.

- Work with the sales team to create and promote website-exclusive offers.

Collateral Management:

- Design and update hotel and sales collaterals, including brochures, menus, and promotional materials.

- Ensure all materials align with the brand identity and are available for offline and sales requirements.

Advertising Campaigns:

- Monitor and track ad spend across social media platforms and Google Ads.

- Analyze campaign performance and recommend optimization strategies.

Influencer & Media Engagement:

- Build and maintain relationships with celebrities, bloggers, and journalists.

- Coordinate with the PR agency to identify and leverage opportunities for articles and press coverage.

Photoshoots & Creative Execution:

- Organize and oversee photoshoots for the hotel and restaurant.

- Ensure the quality and relevance of visual assets align with promotional needs.

Cross-Departmental Coordination:

- Collaborate with all hotel departments to align promotions and fulfill internal requirements.

- Facilitate clear communication to ensure marketing efforts support operational goals.

Digital Analytics & Performance Tracking:

- Use tools like Google Analytics, Facebook Ad Manager, and others to monitor digital performance.

- Evaluate key performance indicators (KPIs) and provide actionable insights for improvement.

- Maintain an understanding of SEO, SEM, and other digital marketing trends.