Head - Business Development - Digital Marketing Firm (6-10 yrs)

Urgent requirement for a Digital marketing Firm.

Role : Head Business Development (HBD).

Location: Bengaluru.

Monday - Friday.

Work from office 10 am to 7 pm.

Job Summary:

- The Head Business Development (HBD) is responsible for leading the business development efforts, setting strategic goals, and overseeing the performance of the Business Development (BD) team.

- You will develop and implement comprehensive business development strategies that align with company's overall objectives.

- Your leadership will be essential in mentoring the BD team, enhancing their skills, and fostering a culture of collaboration and accountability.

- Additionally, you will be instrumental in driving the company's growth initiatives by building and maintaining strong client relationships, analysing market trends, and identifying new business opportunities.

- Sales Engagement and Lead Closure: As the Head Business Development (HBD), you will actively participate in the sales process, especially when situations demand, managing the sales cycle from lead generation to deal closure.

- You will be expected to personally engage with high-potential clients, address their needs, and drive end-to-end sales to ensure successful conversions and revenue growth.

- Strategic Leadership: Develop and implement the overall business development strategy to achieve the company's growth targets.

- Analyse market dynamics, competitor activities, and client feedback to refine business strategies.

- Define key performance indicators (KPIs) for the business development team and monitor their progress.

- Sales Strategy Development: Formulate and implement effective sales strategies to achieve revenue targets and market penetration.

- Analyse sales data to identify trends and make data-driven decisions to improve sales performance.

- Team Management: Lead, mentor, and inspire a team of Business Development Executives (BDEs), fostering a high-performance culture.

- Provide guidance and support in their professional development, ensuring they have the tools and resources needed to succeed.

- Target Setting and Achievement: Set individual and team sales targets in collaboration with senior management.

- Monitor performance against targets and implement strategies to address any shortfalls.

- Client Onboarding and Transition: Oversee the onboarding process for all new clients, ensuring a smooth transition from sales to project execution.

- Collaborate with the client delivery team to establish clear expectations and deliverables.

- Market Analysis and Opportunity Identification: Conduct thorough market research and analysis to identify emerging trends, client needs, and competitive threats.

- Leverage insights to inform business development strategies and identify new opportunities for growth.

- Client Relationship Management: Build and maintain strong relationships with key clients and industry stakeholders.

- Act as a primary point of contact for high-value clients, ensuring their needs are met and expectations exceeded.

- Collaboration for Marketing: Work closely with the marketing, design and content teams to align business development efforts with marketing campaigns and initiatives.

- Provide input on marketing materials and strategies to ensure they resonate with target audiences.

- Collaboration with Internal Teams: Collaborate with marketing, operations, and client delivery teams to align business development initiatives with service offerings.

- Ensure a seamless transition from sales to project execution, maintaining client satisfaction throughout.

- Sales Pipeline Oversight: Oversee the management of the sales pipeline, ensuring accurate tracking of leads, opportunities, and sales activities.

- Utilise CRM systems to monitor sales progress and facilitate effective communication across the team.

- Lead Generation and Qualification: Identify and research potential clients through various channels, including online platforms, networking events, trade shows, and referrals.

- Qualify leads based on their potential fit with our services and their readiness to engage in discussions.

- Needs Assessment and Solution Development: Conduct in-depth assessments of client needs, challenges, and objectives to provide tailored digital marketing strategies.

- Collaborate with internal teams to develop proposals that align with client requirements and showcase our expertise.

- Proposal Development and Presentation: Develop and supervise the development of compelling proposals and presentations, ensuring they effectively communicate the value of company's services.

- Review and approve major proposals before client submission, and deliver presentations to key clients, articulating how company's solutions can address their specific challenges.

- Negotiation and Closing: Lead negotiations with clients on contract terms, pricing, and deliverables, ensuring mutually beneficial agreements are reached.

- Provide support to the BDE team during the closing process.

- Client Contract Execution: Finalise client contracts in collaboration with company's legal team, ensuring that all terms and conditions are clearly defined and agreed upon.

- Ensure prompt execution of contracts to facilitate the timely initiation of client projects.

- Monitor and manage the contract lifecycle, addressing any amendments or renewals as necessary.

- Performance Tracking and Reporting: Monitor and analyse key performance metrics related to business development activities.

- Provide regular reports and updates to senior management on sales progress, team performance, and market insights.

- Budget Management: Oversee the budget for business development initiatives, ensuring optimal allocation of resources.

- Monitor spending against the budget and implement corrective actions as necessary.

- Client Retention Strategies: Develop and implement strategies to enhance client satisfaction and retention.

- Identify upselling and cross-selling opportunities with existing clients to maximise account value.

- Follow-up Communication: Consistently follow up with potential and existing clients to ensure timely communication regarding project deliverables, proposals, and other key interactions.

- Networking and Brand Promotion: Represent company at industry events, conferences, and networking functions to promote our services and expand our professional network.

- Cultivate relationships that can lead to potential business opportunities.

- Feedback and Continuous Improvement: Actively seek feedback from clients and team members to identify areas for improvement in business development processes and service offerings.

- Implement changes based on feedback to enhance overall effectiveness.

- Feedback Management: Actively solicit feedback from clients and senior stakeholders to enhance service delivery and address any concerns.

- Use feedback to identify areas for improvement in processes and service offerings.

- Continuous Learning and Development: Take initiative in self-directed learning to stay updated with industry trends, digital marketing strategies, and business development best practices.

- Participate in training programs and workshops to enhance skills and knowledge.

- Innovation and Best Practices: Foster a culture of innovation within the business development team, encouraging the exploration of new ideas and approaches.

- Stay updated with industry trends and best practices to continuously improve business development strategies.

- Task Management: Utilise Zoho Projects and other project management tools to track personal and team tasks, activities, deadlines, and deliverables, ensuring efficient task management and accountability.

- Meeting Preparation: Thoroughly prepare for client meetings by reviewing client profiles and past interactions; promptly share Minutes of Meeting (MoM) with all attendees post-meeting.

- Formal Communication: Ensure all formal communication with clients and internal stakeholders is conducted professionally via email, responding promptly to inquiries.

- Risk Management: Identify potential risks in business development initiatives and propose mitigation strategies.

- Ensure compliance with relevant regulations and ethical standards in all business development activities.

- Ad Hoc Tasks: Undertake any other tasks assigned by senior management or Chief Executive Officer (CEO) to support the overall objectives of the business development team and contribute to the company's success.

You are the right fit, if you have:

- Educational Background: A degree in Business Administration, Marketing, Communications, or a related field is preferred.

- An MBA is highly desirable.

- Experience: At least 6+ years of extensive experience in business development, sales, or account management, preferably in the digital marketing or technology sector.

- Proven track record of successfully leading teams and consistently meeting or exceeding sales targets.

- Digital Marketing Knowledge: In-depth understanding of digital marketing principles, including SEO, SEM, content marketing, social media, and analytics.

- Leadership and Communication Skills: Strong leadership abilities with excellent written, verbal, and presentation skills.

- Ability to engage, influence, and inspire teams and clients effectively.

- Strategic Thinking: A strategic mindset with the ability to identify opportunities, develop actionable plans, and drive business results.

- Networking Skills: Exceptional networking abilities with a proactive approach to building and nurturing professional relationships.

- Client Focus: A customer-centric approach with a strong focus on understanding and meeting client needs while effectively managing expectations.