Zepto Director Interview Questions and Answers

Strategy, planning and category management

Q1. How you build a category from zero to 1 and 1 to 100
Ans. 
Building a category from zero to 1 involves creating awareness and establishing credibility, while growing from 1 to 100 requires scaling operations and expanding market reach.
• Start by conducting market research to identify potential opportunities and target audience.

• Develop a unique value proposition and branding strategy to differentiate the category from competitors.

• Invest in marketing and advertising campaigns to c...read more
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Q2. How to use customer insights in your strategy any examples ?
Ans. 
Customer insights are crucial for developing a successful strategy. They help in understanding customer needs, preferences, and behaviors.
• Utilize customer feedback and surveys to gather insights on their preferences and pain points.

• Analyze customer data such as purchase history, browsing behavior, and demographics to identify trends and patterns.

• Use social media monitoring tools to track customer sentiment and feedback...read more
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