Zebra Idealab Digital Marketing Executive Interview Questions and Answers for Experienced

Q1. Tell me about yourself and any achievment which you're proud of
Add your answer

Q1. Give an instance of a situation when you had to work with a co-worker whom you didn't get along with
Add your answer

Q1. Give an instance where you went above and beyond for a client
Ans. 
I created a personalized digital marketing campaign for a client that exceeded their expectations.
• Conducted thorough research on the client's target audience and competitors

• Developed a comprehensive digital marketing strategy including social media, email marketing, and SEO

• Regularly monitored and analyzed campaign performance to make adjustments for optimal results

• Provided detailed reports and recommendations to the cl
Answered by AI
Add your answer

Q1. What would you tell your team after a demoralizing incident? Assume I am a team member, rhat would you exactly say?
Add your answer

Q1. What is digital marketing?
Ans. 
Digital marketing is the promotion of products or services using digital technologies and channels.
• Digital marketing involves various online platforms such as websites, social media, email, and search engines.

• It includes strategies like search engine optimization (SEO), content marketing, social media marketing, and email marketing.

• Digital marketing allows businesses to reach a wider audience, track and analyze their m...read more
Answered by AI
Add your answer
Q2. Digital marketing is a marketing through digitally using email, LinkedIn,Facebook, etc. updates giving through search engine.
Add your answer

Random topic and 10 minutes group discussion

Q1. Why should we select you for the role
Add your answer
Q2. What is your total experience
Add your answer

Q1. What is Attribution model
Ans. 
Attribution model is a method used to determine how credit for sales and conversions is assigned to touchpoints in a customer's journey.
• It helps in understanding the effectiveness of different marketing channels.

• It helps in optimizing marketing campaigns by identifying the most effective channels.

• There are different types of attribution models such as first touch, last touch, linear, time decay, and position-based.

• For ...read more
Answered by AI
Add your answer

Q1. Types of audiences in facebook ad
Ans. 
There are several types of audiences in Facebook ads, including custom audiences, lookalike audiences, and saved audiences.
• Custom audiences are created by uploading a list of existing customers or website visitors.

• Lookalike audiences are created based on the characteristics of an existing custom audience.

• Saved audiences are created by selecting specific demographics, interests, and behaviors.

• Other types of audiences in...read more
Answered by AI
Add your answer