Webenza Social Media Marketing Intern Interview Questions and Answers

Q1. Run through my resume and past experience.
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Q1. Basic experience based questions
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Q1. Tell us about how to make a campaign from scratch
Ans. 
Creating a campaign from scratch involves thorough planning, setting goals, identifying target audience, creating content, implementing strategies, and analyzing results.
• Start by defining the campaign objectives and goals

• Identify the target audience and understand their preferences

• Create engaging content that resonates with the audience

• Choose the right social media platforms for the campaign

• Implement strategies such as...read more
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Q2. What are the key elements in a social media campaign?
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Key elements in a social media campaign include strategy, content, engagement, analytics, and optimization.
• Develop a clear strategy outlining goals, target audience, and messaging.

• Create engaging and relevant content such as posts, videos, and graphics.

• Interact with followers through comments, messages, and polls to increase engagement.

• Track and analyze performance metrics to measure success and make data-driven decisi...read more
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Social Media Marketing Strategy

Q1. About my background
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Q1. My experience and what have I done.
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Q1. How would you help us elevate our brands' digital presence?
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Q1. Basic concepts of core java
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Q2. DSA , collections , map, set, list
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Q1. Salary discussion
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Q2. Roles and responsibilities
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Q1. Laravel framework question.
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Q1. Laravel framework question
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Q1. Reasons for the drop in CPM
Ans. 
Possible reasons for drop in CPM include seasonality, changes in ad inventory, shifts in audience demographics, and increased competition.
• Seasonal fluctuations in advertising demand

• Changes in available ad inventory

• Shifts in audience demographics affecting targeting effectiveness

• Increased competition leading to lower bids
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Q2. Types of floor in GAM
Ans. 
Types of floors in GAM include carpet, hardwood, tile, and laminate.
• Carpet

• Hardwood

• Tile

• Laminate
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