Vibhava Marketing Corporation Web Developer Interview Questions and Answers

Round: Case Study Interview
Experience: Here we had to look at alternatives, such as cost of wearing glasses all your life, and the amount you would be spending, and discounting the amount you spend each year. I mentioned the cost of glasses, doctor visits, contacts, also laser surgery etc, to finally compute the price.
The second case which I got in the 3rd round, was also about a medical company which was facing a problem of falling profits. Here there were several problems, low productivity, and falling sales as well. Here the sales force was required to convince the doctors about its products, as they would then prescribe the medicines. Important thing here was whether they were targeting the right doctors who had a lot of patients, whether doctors were already loyal to some other company etc.
Tips: Practising a lot of cases not only with others, but also going through solutions on your own helps a lot. It is important to keep analyzing your mistakes rather than doing a lot of cases. HR answers are probably even more important than the case themselves, so it is important to prepare them well in advance.

Skills: Case Solving Ability, Case Analysis
College Name: IIM Lucknow

Round: Case Study Interview
Experience: We started the interview with a 3-4 minute chat about how painful it can be in the morning to travel and start working right away (He had just arrived).

He then quizzed me about leadership instances at work and in academic career; then I took him into what he believed leadership was. We had a long chat about why leadership was important in consulting. We also spoke about how I was to translate a very explicit form of leadership displayed at work (I was leading operations in a factory) to an implicit environment (like consulting). We talked about what leadership skills are transferable and ones which are not.

The case was about a global heavy vehicle manufacturer. The firm was planning to enter India; my job was to devise a strategy for it. A simple case to begin with I thought, but I knew very well that the challenges are higher in a simple case.
I started off with a simple framework (nothing great, decided the marketing mix and the way to enter – organic was the better route). I also identified the capabilities of the manufacturer that could be transferred to this setting. This went on for about 10 minutes. Here it was important to structure the problem well, following a MECE structure. I also shared some experience of a project with him that we had done in Competitive strategy project that we had done on cars and shared some uniqueness of thenIndian market with him. I am not covering this in detail as it was pretty standard and I just had to do the basics right. Then he told me to size the truck market in India. I told him that I will follow the stock method of analysis, by which I will estimate the number of trucks currently in operation throughout India. Since I was doing a demand side analysis, I divided the trucks into
variable loads (where capacity utilization is less than equal to 100%) or fixed loads (construction equipment carriers, petrol loads, car containers, etc.). He said that they normally don’t do it this way but he wanted me to proceed as he found it interesting.

Then, he told me that he wanted me to do it for the car carriers for paucity of time. I went ahead and assumed a certain number of carriers that are bought every year (the number wasn’t important, I assumed 1000 for ease of analysis). I understood the supply chain from him and he explained the dealer system to me. Then, I told him that I will assume steady state, as in the number of cars sold are the number of cars manufactured and distributed. I then divided it as per the number of manufacturers, number and location of manufacturing locations, distance, speed distribution, capacity of trucks, capacity utilization, number of hours driven in a day, maintenance days and the average number of days that a truck is driven in a year to arrive at the number of trips made and hence, the number of trucks that were plying. It was important to note that the trucks generally came back completely empty. I also told him that the transporters will like to keep some number of trucks on a standby. He asked me to estimate that as well. I gave him a framework to analyze that. I gave him a framework depending on locations, routes, failure time and MTBFs. He was ok with that. The case was extremely quantitative and was very intensive numerically. I also did a sensitivity analysis on one of the
parameters showing him that the whole estimate was sensitive to a few parameters.
Then, I told him that if I link both the cases together, then it gives me an interesting sight into what value proposition the truck
manufacturer can give to the Indian transporters. I told him that let’s look at each of the variables that I had estimated earlier and
see whether we can reduce them. Then, I said that we can try to increase the mileage and increase the size of the truck as well. Then, I told him that both the things might be inversely related. It can also be done that the truck speed can be increased on the back journey. Maintenance days can be decreased. He asked me for a few creative recommendations, which I gave – I don’t really remember them now but the method was as stated above.

Then, he asked me for a feedback about the case and discussion overall. I told him about how different the case would have been
had the case between about variable loads. He was ok with it.

He then told me to ask him a question. I asked him about the project specifically and to what detail McKinsey went. I also asked him how McKinsey keeps a tab on how clients implement suggestions. The overall case lasted about 25 minutes. I then linked it with one of the questions asked in the personal interview. I told him that it is a challenge that line managers like us will face in a
consulting environment, wherein we do not necessarily get to implement. Then, I shared a few jokes that I had played with consultants (mostly technical) and how it might be my turn to be on the receiving end now.
Tips: I think the skill that was being tested here was how comfortable I was with the interviewer in the beginning. It was important to
engage him in a fruitful conversation that is argumentative but not confrontational. I think basic presence and communication skills were being tested here. Overall, the whole experience lasted about 10 minutes, and when he was convinced that I was comfortable enough, we went into the case.
It is important to be your natural self in the interview. Comfort with numbers is absolutely crucial. It is also important that when using creativity, structure should not be lost. Never shoot ideas of the hat, always be structured. It is important to see and address the body language of the interviewer. The basic thing that works is that one should focus on bringing out one’s strengths in the interview. My strengths lay in creativity, structuring and quick calculations (which I specifically tried to bring out in the interview). Your strengths (preparation will yield that) could be very different and you should try to bring them out. It is very important to remain cool after the interview since one might get a feeling that he’s not done well but the results could be just the other way round!

Round: Case Study Interview
Experience: We started the interview with a conversation about my career at IIT and my times in Cuttack (Orissa), my hometown. He was hooked onto my JEE rank and asked me why the number was unique. I don’t think he wanted a particularly great answer but he wanted to check my ability to think on my feet. He asked to give him 5 different uniquenesses.

He also asked me why Cuttack wasn’t doing as well as a Bhubaneswar. To this I replied taking geographic, political, cultural and economic reasons into account. We then discussed about my Summer Project with Reckitt Benckiser (this was an automation project with a FMCG major). He asked me to explain the labor implications of implementing automation. He then went ahead to ask me my experiences in dealing with unionized labor at ITC. He was also interested in one of the papers that I had written about
BOP and presented at XLRI. This was about how to bring your best people to the BOP. He asked me to explain the paper and then told me to explain how useful it can be to the corporate world. My observation had told me that he was very practical and won’t like flowery answers that this is the idea of the millennium! I gave him all the strengths and weaknesses of the idea (and real ground level ones) in implementation.

After that he asked me why I was looking forward to a consulting career. I told him that it links well to my long term goal, which is
leading a NGO. I told him that this is one of the reasons that McKinsey stands out for me as a firm, with all the public policy and
pro-bono work. We discussed a bit about India’s policy change from the ‘50s to the ‘70s. I gave him some funda about what I had
seen in the Commanding Heights video, though he was doing most of the talking.

He was visibly happy with the fact that I said public policy (Later I realized that he specializes in public policy at McK) and told me
that he will give me a case on it. The whole experience lasted 15 minutes.

He started off the case asking me what I knew about the Bharat Nirman Project. I told him that my knowledge is limited to what I have read in the papers over the past few weeks and I do not know in detail about it. He told me that this case will enhance my
learning about the challenges facing somebody working in public policy.

The case was about rural electrification. He said the objective of the central government has now shifted to putting an electric bulb in every Indian home by Feb, 2008. He asked me how the Government should go about it.

I started off telling him that the idea looked unrealistic to me. Assuming that 1 billion is the Indian population and 65% lived in
villages, 650 million is the current rural population. Assuming that there are 5 members per rural household, there are 130 million
households. Then assuming that 30% of rural India is electrified, 91 million households remain. We just have two years, which is
approximately 700 days. Even if we work throughout, 1.3 lakh households have to be electrified every day. This is by no means
easy. Add to this fact that there is huge geographic dispersion and the current state of the SEBs, the plan looks nonviable. I told him that I found it impractical. To this he replied saying that most public policy projects are such. They lack thinking about the design phase itself. He asked me to go ahead with the problem assuming it is doable.

I approached the problem saying that I would see the project from three standpoints – economic, organizational and operational. On the operational point, I would divide the project into generation and T&D phases. On the economic standpoint, I would look at the ways and means to fund this project. On the organizational front, I would like to see who would own this project. Here, he told me that the question should not be treated like any other consulting case and he is looking for completely creative solutions.

I asked him whether I should go ahead with the analysis the way I had structured or he wanted me to do something different. He
replied that he is looking for specifically the Generation area. I told him that when it comes to generation, there are four issues
that need to be looked at – Performance of conventional energy generation units, New conventional energy units, isolated units and non-conventional sources of energy. He said that I should discuss the non-conventional energy sources first.

I told him that I was aware of solar, wind and bagas (sugarcane by product). He asked me to describe the economics of Solar. I showed it to him that at the current rate, it’s unprofitable. Then, we went to Wind energy. I told him that the issues to look for
here are technology, fixed costs and practical viability (availability of areas) where they can be installed. We discussed each one of
them in greater detail from then on.

I told him that when it comes to buying technology, it would be very costly and technology transfer has to be on a mutual basis.
Then, we went it to the details of the windmill technology and its advantages in the Indian context. He was doing most of the talking here.

He asked me to do a commercial evaluation of all these technologies. I did the same considering three parameters – speed (because the industry has an external effect), cost and future viability (to incorporate learning curve effects). After shedding
some light on each one of them, he asked me to move on to the funding aspect in generation.

I told him that the money here can be drawn from four areas – government, Indian private, Foreign players and debtors. I told him how each one of them was different (most of the logic was thought on the spot). We then discussed about the amount of privatization that should be allowed. I was of the opinion that wherever private participation is allowed, it should be in both R&D and generation. Having only one of them was not of any use. He didn’t agree to it and he was of the opinion that we weren’t ready yet. We closed the interview on an argumentative note.

He asked me to ask a question at the end. I asked him what kind of persuasive powers consultants enjoy when it comes to public policy projects. He smiled and gave me a lot of insight into public policy consulting. He appreciated the fact at the end of the interview that I could make people talk. The whole experience lasted close to 20 mins.
Tips: Keep your cool. Show a good understanding of the things happening around you (may not be knowledge, but an opinion usually helps). Do not try to throw facts when they amount to nothing!

Round: Case Study Interview
Experience: He asked me about the problems that dealing with a union entails. There were a few more specific questions about my resume, in
which I had to describe the work I did. I spoke for some time – maybe 2 minutes.

Then he asked me the kind of preparation that our batch had done for consulting. I gave him some feedback about how the interview workshop process done by McKinsey could have been better and how different it was from other colleges (stressing on poor institutional memory and ways to deal with it). He asked me what my last case was about. When I told him that it was about public policy and I had like it. He said that he also wanted me to do a case in that. The whole conversation lasted close to a little over 10 minutes.

An extremely short case. It lasted less than 10 minutes. He asked me what a government could do to improve the banking
policy of a third-world country. To begin with, I told him that there is no generic answer and the policy has to be case specific. I also told him that I got a feeling that he was speaking from personal experience.

He said that I was right and asked me to take the case of Bahrain. He asked me what I knew about Bahrain and its banking industry. I told him that I knew it was a Muslim country and was staunch in protecting Muslim values (I used to collect stamps; I knew that they did not have a word of English – I told him that).

Then he gave me a good overview about Bahrain (lot of tangential stuff) and told me that the Finance minister was worried that the industry might lose it. He told me it was majorly into fostering corporate banks.

To begin with I told him that it was a case of B2B marketing and banks would stay if they get a good value proposition in Bahrain.
But then, if they get a better value proposition elsewhere, they’ll shift. He said I was right and asked me to think ahead. I asked him who these banks were. He told me that they were the Middle East bases of MNC banks. I asked him why the banks were there in the first case. He told me that it was centrally located and had liberal laws. I analyzed the geography and told him that what struck me was the fact it was close to Dubai. I asked him why not Dubai?

He told me that there was an announcement by the Dubai officials that they would make their policies freer than Bahrain and would make it a free trading zone.

I inferred from this saying that this might be a symptom of the real issue but wasn’t the actual problem. To this, he agreed. I told him that first of all I need to analyze the Dubai threat more closely. I told him first that we need to establish whether Dubai’s threat is credible or not (look at their history and look at the economic impact). He asked me to assume that they can do it. Then, I told him to look at the value proposition (including the switching cost to Dubai – local knowledge, skill base) that Bahrain provides and compare to the value proposition that Dubai gives. I told him that it is important to keep a futuristic view in mind. Then, I told him that what strikes me about the case is the fact that in this industry, it is very important to build your local clientele and not rely on foreigners. He said fine.

Then, I quizzed him about how developed was Bahrain’s retail and corporate banking was. I told him that it would relate very closely to the economic development was in Bahrain.

I told him that I felt that the real issue with Bahrain was the fact that the industry relied too much on MNCs without first satisfying local demand. I told him that I would like to create a policy keeping this in mind.

He asked me to stop the interview then and there.
Tips: Thinking on your feet is extremely important at the beginning of the case. First think commonsensical and then get on to the regular consulting case analysis. One way of dealing with a person you know is to use your previous experience with him (in any which way).

Round: Other Interview
Experience: I was told at the beginning that I won’t have a case. He asked me to ask a few questions that I felt were relevant.

I asked him how McKinsey makes the environment conducive for knowledge sharing. He gave me a few inputs.

I told him what I had read about McKinsey’s knowledge management in a HBS case. He heard it attentively. He then gave me an idea about the state of affairs now and particularly in India. I asked him about how sharing gets linked to performance initiatives. I also asked him how other firms (esp. consulting) do it. He then asked me to narrate a few instances about ISB. I told him that any education program is incomplete without pranks. I told him a few pranks that I had played on a few friends in ISB (and vice versa).
Tips: Be your natural self and try to gauge the interviewer’s body language when telling a story.

General Tips: 1. One of the key facets is to make the case completely seamless, wherein you have to link both the PI and cases and both the cases together.
2. Structuring is very important.
3. The other thing is to make the interviewer comfortable.
4. Do not speak a little too much.
5. With seniors, I think it is very important to listen.
6. It is also important to observe as you go along the interview process that every interviewer is looking for a particular skill or dimension in your personality.
7. It is also important that whenever you give a radical thought, you should back it up by sound strong logic.
8. Control the interview.
9. A bit of formal attitude would help.
10
Skills:
College Name: Indian School Of Business (ISB)

Round: Case Study Interview
Experience: LHR airport is building Terminal 5. Why? Identified the purpose of terminals, and its physical layout. Defined capacity as throughput of baggage (big mistake: capacity here was supposed to be that of airport with runways being the bottleneck!!). Compared capacity of T-5 with that of other terminals. Basically, T-5 is being built to accommodate the A380. I knew this from my GK but didn’t exactly shine through in the interview.
Identified it as an operations issue. After that everything went downhill. About halfway through the interview, I realized that I was dinged anyhow (I’d have rejected me had I been the interviewer), so there was less pressure and I had a relaxed time with the case after that.
Tips: Don’t neglect operations based cases. These were the least favorite ones of mine during prep. Even if interviewer is hostile, keep a cool head and think logically, don’t let the pressure get to you

Skills: Case Solving Ability, Case Analysis
College Name: Indian School Of Business (ISB)

Eligibility criteriaAbove 7 CGPAMAQ Software interview preparation:Topics to prepare for the interview - Data Structures, Algorithms, System Design, Aptitude, OOPSTime required to prepare for the interview - 5 monthsInterview preparation tips for other job seekers

Tip 1 : Must do Previously asked Interview as well as Online Test Questions.
Tip 2 : Go through all the previous interview experiences from Codestudio and Leetcode.
Tip 3 : Do at-least 2 good projects and you must know every bit of them.

Application resume tips for other job seekers

Tip 1 : Have at-least 2 good projects explained in short with all important points covered.
Tip 2 : Every skill must be mentioned.
Tip 3 : Focus on skills, projects and experiences more.

Final outcome of the interviewSelected

Round: Resume Shortlist
Experience: a) I put a lot of thought into it. A LOT. I started top-down. In a sense, I always knew I was gonna target only 2 types of companies: Consulting and Banking. So made my 2 resumes accordingly. Basically I conveyed what needed to be conveyed. For this, I talked to a lot of people in Oct/Nov and researched a bit from previous editions of BePrepared. Being a DD helped. And then I spent a lot of time thinking how best to convey it. For example, I knew that my success in strategy competitions was crucial for Consulting Firms, hence I put those above my projects/extracurrics. b) Sent it to many people for feedback. Some of the points were accepted, some not. Its always our call in the end. But more often than not, external views make up the MOST important part of Resume Making. Advice: Make a rough copy first and then start thinking. If you think without it, it will take up a lot of time. DON’T LIE – IT WONT HELP YOU IN THE INTERVIEW. Be very serious in your resume. Avoid any kind of humor. Also don’t try to squeeze in too much.. you wont be coherent. Know what you want to convey and convey exactly that. At the end of it.. Look at your resume page by page. And see what it conveys at a VERY MACRO level. For ex: In my resume, Page 1 conveyed Decent Acads with Success in Strategy Competitions and Page 2 conveyed A lot of positions of responsibility with decent results and excellence in dramatics. I attended some of PPTs. Basically, from the beginning my focus was only on Consulting and Banking companies. In all I attended about 6 PPTs. But they do help. I know some of them are more than 90 minutes long. But its worth it in the end. There are some 5-6 important lines in every PPT and a wasted 90 minutes is worth those lines. Do catch the opportunity to talk to the presenters after the PPT informally. I found it to be quite valuable. Ofcourse, this meant less pizza consumed by me. But that’s okay.

Round: Interview
Experience: 2+ 2 rounds of interview after resume short-listing. Total 22, After 2 rounds: 6 Final Offer: 3 (out of which 2 accepted). My McK interviews were scheduled immediately after my 2 BCG interviews. So I was not tense going into them. Round 1: It started off with general HR. Which is how all interviews typically are. This is to make the interviewee comfortable. I was asked about my dramatics and my economics project. He was looking for short, precise answers. Then came the case: I was asked my sport of preference. I said Football. He asked me to Guesstimate (Guess + Estimate) the number of footballs in Europe. (For those of you who are not familiar with guesstimates: It basically involves coming to a number logically. You can either approach it from the supply side (involves estimating the total capacity and multiplying with a capacity utilization kind of a thing.) or the demand side (estimating the number of users and then multiplying by the frequency of use). I told him about how I can approach from the demand and the supply side. I said I would like to use the demand side as I thought it was easier. He asked me to instead use the supply side. This came as a shock as I had hardly practiced anything from the supply side (Lesson: Be prepared to think about novel problems – which you have never practiced). I made a hash of this one. I made a lot of mistakes. But the good thing was I was speaking aloud whatever was going inside my mind. So if I said: “costs at all London shops will be the same”, my interviewer would interject and ask “Would they”.. after thinking for a bit I would realize that they wont be since the transportation costs are different for different shops (unless they are competing) . I think he got impressed by my ability to recognize that I have made a mistake and the ability to rectify it. After this he asked me if I had any questions about McK. I had a few and asked him the same. .
Tips: Lesson Learnt: Don’t have any conceived notion of an interview. You can be asked anything. Go with an open mind. For Cases, Speak aloud. Don’t be stubborn on your findings. You could be wrong.

Round: Interview
Experience: Immediately after round 1, I was whisked away for the round 2. This was a senior partner. He grilled me about how my CPI was low (8.48) . He asked me whether I was against McKinsey taking up govt. studies. I said No and explained him the reason. He was happy. Quite literally. After that came the case: “A and B are the two top Cement manufacturers in India. A foreign cement behemoth C has bought both of them. C is now wondering how to integrate the HR of the two purchasing departments of A and B. What are the possible options? What should it do?” The case was 2-pronged. I had to identify the possible options first and then suggest one. An important learning was that I established the various “parameters” on the basis of which C must decide which one is the best first. I thought I did pretty well with this. The interviewer seemed very happy. After the 2 rounds, I was called by McK people for feedback. I was told that sometime I come across as too Assertive and that should be avoided. I found this feedback very helpful. And later on I realized that a consultant is typically a quiet, analytical, serious character and not a bubbly, flamboyant one.
Tips: Lesson Learnt: Don’t be overtly aggressive against some of the firm policies (govt. work in this case)

Round: Interview
Experience: It Was with a partner, again. I was told in this interview that my temperament and way of speaking was to b observed. He asked if I wanted some tea since I looked tired. I said yes. He jumped straight to the case. “A boiler co. wants to go global. Advice.” I didn't have much information about the boiler industry and hence clarified a few doubts. Every second I nagged myself to be less assertive and be more open and unbiased to information. He didn't let me solve it completely. Stopped in between and said I did okay. Ambiguous statements, very typical of consultants. :)
Tips: Lesson Learnt: Respect the client (in this case the interviewer). He knows much much more than you do.

Round: Interview
Experience: Was with a German partner. As I entered the room he said how everyone is very keen on me.. but then said he was not sure and had to see for himself. There was no case in this interview. It was mostly fit. We talked about cars and football. I have never had so much fun in an interview. It was awesome. In the end we agreed that Germany played some kick ass football in the world cup and deserved to at-least reach the final. I was told in the interview that I would be made an offer.
Tips: There are no ready-made formula. However, to get shortlisted he/she must have spikes in his/her resume/CV. The person should be hyper-analytic, open to ambiguity, a person who never gives up and above all should be able to communicate well. You need to also present yourself very professionally in front of this company. It tolerates no informality. Know why you want McKinsey/Consulting etc. Prepare case-studies well. Don’t over-prepare. And you definitely need some luck. Looking back, you realize its only one or two statements that you make which makes you unique.

General Tips: I think the biggest learning was the fact that each company has a different work culture. You should do some research on this also before. I hadn't done much research on UBS and it showed. You will also need to prepare the “Why XYZ?” type of questions from the bottom of your heart. You cant fool the interviewer. Also, always always respect the interviewer. I was down in energy later on. One should have a proper meal before coming for placements. Always be in touch with your seniors (wherever they may be). They can really throw gems of advice at the important instances. Do not worry about your interviews. Its futile. I think overall, I could have researched a bit more on the company cultures. Carry Red-Bull if you have more than 4 interviews. Also keep a sophie/thirdie always at your disposal. Switch off your cell phones when inside. I would prefer that you wear a suit. It gives a good impression. Don’t wear it for the first time on that day itself though. Do check if its good morning/good afternoon/good evening.
College Name: IIT BOMBAY

Round: Case Study Interview
Experience: The trick was here to recognize that even though the firm had several hundred client in each city, it was a few big clients who contributed to most of it's revenue and a distributed network targeting these few clients was the expected recommendation.

Round: Case Study Interview
Experience: The task was to explore possibilities of synergy in this acquisition. The case was based entirely on common sense and elementary mathematics. The interviewer wanted me to write equation showing how costs would reduce if the two companies merge.
HR questions were about strengths, weaknesses, MI etc

General Tips: 1.Pre placement preparation:
Work on your communication skills! It's absolutely necessary to be able to speak fluently with good  diction

2.Resume:
Consultancies look for spikes in your career. Spikes are the areas in the resume where you have shown outshining performance.

3.Case Studies:
Practice them in groups. Avoid technical jargon and frameworks.
College Name: IIT BOMBAY

Round: Resume Shortlist
Experience: I went through a few templates & took help from some seniors. I prepared a few drafts and then later made improvements. IT might be a good idea to prepare well in advance and get your resumes reviewed from seniors in the companies you are applying. As probably you'll get to hear a lot, focus more on what you have achieved rather than just stating what all you have done. Keep it simple and short. And don't add anything you are not comfortable talking about in an interview. I know many capable people who didn't get short listed for Mck/BCG just because they didn't think resume was a big deal.

Round: Case Study Interview
Experience: The case was simple. The interviewer said that imagine that he and I were flying together, he being an entrepreneur and I being the consultant. He tells me that he has motorcycle manufacturing business. His revenue has been steadily increasing but he is making losses. As he was not an accountant, he did not have any figures with him at the moment. After some discussion he told me that the sales were up and the costs had stayed the same. I figured that he was probably selling a couple of products and the sales of products which he was selling at a loss were increasing faster than those on which he was making a profit. That came out to be true. He was also selling auto parts apart from motorcycles but was making losses at the sale of motorcycles and sales of motorcycles has almost doubled last year while those of auto parts had stayed the same. That was all and we went back to HR questions. Another case was again pretty straight forward. The interviewer told me that his friend owned a multiplex in some suburb of Mumbai. His friend was making huge losses and had left him a frantic voice mail and wanted to meet him over the weekend. So I had to first give few ideas as to how to generate revenue, to make his friend feel better and then how to find the root of the problem. I think I tossed around a lot of ideas but I don't remember most of them. We planned to decrease cost of tickets but increase charges for advertisements and increase canteen rates. We planned to show soccer, cricket and tennis matches whenever it looked profitable and feasible. We also discussed coming under an Adlabs or PVR umbrella which will offer better bargaining power with producers. Then we also decided that it will be a good idea to conduct a survey in the locality and find the right mix of regional, bollywood and hollywood movies.

Round: HR Interview
Experience: A lot of HR questions interspersed with small cases like consider a factory on one side of a river and a town on the opposite side. There is only one bridge to cross that river and there is always a traffic jam on the bridge in the mornings and evenings. Give a few ideas to improve the situation. He also gave me a guess estimate to guess the number of white boards in use in India. And then he asked me to give arguments for an average educational institute to shift from black boards to white boards.

Round: Other Interview
Experience: This interview had no case. In-fact it wasn't exactly an interview and we just talked about his time at Mckinsey, their work in India, role of BAs etc.

College Name: IIT BOMBAY

Round: HR Interview
Experience: The first interviewer asked me some questions about myself, Mood Indigo and my experience at ITC. He then asked me to estimate the beer consumption in India and specified that he wants a number at the end and not just an approach. He also seemed interested in the assumptions I had to make along the way. The second interviewer asked me to analyze the profitability of an IT firm in India. After giving a few details he asked me to immediately tell him what I thought was the crux of the case and helped me arrive at the fact that using fixed inputs more is economically more feasible. This particular interviewer made no attempt to make it a &l feel-good one, he was very stern and curt.

College Name: IIT BOMBAY