Birla Textile Mills Interview Questions and Answers

Campaign data is stored in a centralized database, which can be integrated with customer data for analysis.

• Campaign data is typically stored in a centralized database or CRM system.

• Customer data can also be stored in a separate database or CRM system.

• By integrating the two datasets, business analysts can perform comprehensive analysis to understand the impact of campaigns on customer behavior.

• For example, combining campaign data with customer purchase history can help identif...read more

Calculate average sales of a product for all days it is sold from sales table

• Retrieve sales data for the particular product from the sales table

• Calculate the total sales for each day the product is sold

• Sum up the total sales and divide by the number of days the product is sold to get the average sales

To analyze the cause of high bounce rate for a product on a website, conduct user behavior analysis, review website performance metrics, and gather feedback.

• Conduct user behavior analysis to identify patterns and trends leading to high bounce rate

• Review website performance metrics such as page load times, usability, and content relevance

• Gather feedback from users through surveys, interviews, and usability testing

• Identify potential issues such as confusing navigation, slow loa...read more

I have worked on various types of data including financial, customer, sales, and market research data.

• Financial data analysis for budgeting and forecasting

• Customer data analysis for segmentation and targeting

• Sales data analysis for performance tracking

• Market research data analysis for competitive analysis

Campaign effectiveness can be measured through various metrics such as conversion rates, ROI, customer engagement, and brand awareness.

• Track conversion rates to see how many leads or sales were generated from the campaign

• Calculate ROI by comparing the cost of the campaign to the revenue generated

• Monitor customer engagement metrics such as click-through rates, open rates, and social media interactions

• Conduct surveys or focus groups to measure brand awareness and perception bef...read more

Create a category column based on employee salary range - Low, medium, high.

• Determine the salary ranges for low, medium, and high based on company standards.

• Use conditional logic to assign each employee to the appropriate category.

• Consider factors such as experience, education, and job role when determining salary range categories.

Types of campaigns include email marketing, social media, content marketing, and influencer marketing.

• Email Marketing: Sending targeted emails to a list of subscribers.

• Social Media Marketing: Promoting products or services on social media platforms.

• Content Marketing: Creating and sharing valuable content to attract and engage a target audience.

• Influencer Marketing: Collaborating with influencers to promote products or services to their followers.