Tokopedia Product Manager Interview Questions and Answers

Designing a table reservation feature for Swiggy

• Allow users to search for restaurants with available tables

• Provide real-time availability and booking confirmation

• Allow users to specify their preferred table size and location

• Enable users to view and select available time slots

• Integrate with restaurant partners' reservation systems

1. RCA on why conversion is dropping in Flipkart

• Analyze user behavior and identify any changes in the user journey

• Investigate any technical issues or bugs that may be affecting the conversion rate

• Review the effectiveness of marketing campaigns and promotions

• Analyze competitor strategies and pricing

• Collect feedback from customers to understand their pain points and areas of improvement

Designing a CS Chatbot for Call

• Understand the common customer queries and pain points

• Create a user-friendly interface for easy navigation

• Implement natural language processing for better understanding of customer queries

• Integrate with CRM systems for personalized responses

• Provide options for escalation to human agents if needed

Metrics related to post-order journey track the performance of the customer experience after a purchase is made.

• Track customer satisfaction post-purchase

• Monitor delivery times and accuracy

• Analyze return rates and reasons for returns

• Measure customer engagement with post-purchase communications

My product breakdown includes market analysis, user research, feature prioritization, roadmap planning, and cross-functional collaboration.

• Market analysis to identify trends and competitors

• User research to understand customer needs and pain points

• Feature prioritization based on impact and feasibility

• Roadmap planning to align product development with business goals

• Cross-functional collaboration with engineering, design,

I would conduct a thorough analysis to identify the root cause of the drop in conversion and implement targeted strategies to address it.

• Conduct a detailed analysis of user behavior, market trends, and competitor actions to identify potential reasons for the drop in conversion.

• Engage with the product team to review the user experience, app performance, and any recent updates that may have impacted conversion rates.

• Impl...read more

GTM strategy for a teleprompter machine innovation

• Identify target market segments (e.g. news broadcasters, public speakers)

• Develop pricing strategy based on value proposition and competition

• Create marketing materials showcasing benefits and features

• Establish partnerships with teleprompter software providers for integration

• Offer demos and trials to potential customers for feedback

• Utilize social media and industry events

The north star metric for Google Maps navigation is user engagement through active users and time spent on the app.

• Increase in active users using Google Maps for navigation

• Increase in average time spent on the app per user

• Improvement in user retention rate

• Enhancement in user satisfaction and feedback

• Expansion of user base through new features and partnerships

An end-to-end Ad platform that connects advertisers with publishers and provides analytics.

• Create a user-friendly interface for advertisers to create and manage their ads

• Develop a system to match ads with relevant publishers based on audience demographics and interests

• Provide real-time analytics to advertisers to track the performance of their ads

• Implement a payment system for advertisers to pay publishers for ad space

• ...read more

Design a UX mockup for displaying nearest outlet for a multi-chain restaurant

• Clarify if the user is searching for a specific location or their current location

• Include a search bar and filters for cuisine, distance, and ratings

• Display outlet details such as address, phone number, and hours of operation

• Use map integration to show outlet locations and directions

• Consider mobile-first design and optimize for smaller screens

The price of Swiggy's fitness meals should be competitive, targeting health-conscious individuals. The customer journey should focus on convenience and customization. The supply chain design should prioritize freshness and timely delivery.

• Price should be competitive to attract customers

• Target health-conscious individuals who prioritize fitness and healthy eating

• Customer journey should focus on convenience and customiza...read more