Tokopedia Product Manager Interview Questions and Answers

Q1. Regarding company visssion and mission
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Many about ecom setup

Q1. More of process and Tech
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Q1. Around one of my project where I used A/B testing
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Q1. Explain your funnel
Ans. 
My funnel consists of awareness, interest, consideration, conversion, and retention stages.
• Awareness stage: Attracting potential customers through marketing campaigns and content.

• Interest stage: Engaging with the audience to generate interest in the product or service.

• Consideration stage: Providing detailed information and addressing concerns to help customers make a decision.

• Conversion stage: Converting leads into pay...read more
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Q1. How would you reduce returns
Ans. 
To reduce returns, focus on improving product quality, providing clear product information, and offering excellent customer service.
• Improve product quality to reduce defects and issues

• Provide clear and detailed product information to set accurate expectations for customers

• Offer excellent customer service to address any issues or concerns promptly

• Implement a hassle-free return process to make it easy for customers to re...read more
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Q2. How would you increase AOV of zomato
Ans. 
To increase AOV of Zomato, focus on upselling, cross-selling, loyalty programs, and personalized recommendations.
• Implement upselling and cross-selling strategies to encourage customers to add more items to their orders.

• Introduce loyalty programs such as discounts or rewards for repeat customers to incentivize higher spending.

• Utilize data analytics to provide personalized recommendations based on customer preferences an...read more
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Q3. How would you identify Why seller are dropping in listing process
Ans. 
By conducting interviews with sellers, analyzing data on drop-off points in the listing process, and identifying common pain points.
• Conduct interviews with sellers to understand their experiences and reasons for dropping in the listing process

• Analyze data on drop-off points in the listing process to identify common trends or issues

• Identify common pain points such as complicated listing procedures, technical glitches, o...read more
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Q1. Deep dive into my work, like how did I solve any problem
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Competitive analysis of CARS24

Q1. Cultural fit round
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Breakdown of cv and projects done

Visit cars24 hub and shop as a mystery shopper

Q1. About your CV and solutions in it
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Q2. Process in the current company
Ans. 
The current company follows a structured process for product development and management.
• The company starts with market research to identify customer needs and preferences.

• Product requirements are defined based on the research findings.

• Cross-functional teams collaborate to design and develop the product.

• Regular feedback loops are established with stakeholders to ensure alignment.

• Testing and iteration are key components ...read more
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Q1. Same questions as the first round
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Q2. Assignment to visit their showroom
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Q1. What was the most challenging time of your career?
Ans. 
The most challenging time of my career was when I had to lead a cross-functional team to launch a complex product within a tight deadline.
• Leading a cross-functional team

• Launching a complex product

• Working under a tight deadline
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Q2. Why do you want to join cars24?
Ans. 
I want to join cars24 because of their innovative approach to the car buying and selling process.
• I am impressed by cars24's use of technology to streamline the car selling process.

• I believe in the company's mission to provide a transparent and hassle-free car selling experience.

• I am excited about the opportunity to work with a dynamic and talented team at cars24.

• I have heard positive feedback from current employees abo...read more
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