Simplilearn Assistant Manager Digital Marketing Interview Questions and Answers

SEO stands for Search Engine Optimization. It is the process of optimizing a website to rank higher in search engine results pages.

• Keyword research and analysis

• On-page optimization (meta tags, content optimization, etc.)

• Off-page optimization (link building, social media marketing, etc.)

• Regular monitoring and analysis of website traffic and rankings

• Continuous improvement and adaptation to search engine algorithm updates

Running a campaign involves defining goals, identifying target audience, creating content, selecting channels, and measuring results.

• Define campaign goals and KPIs

• Identify target audience and create buyer personas

• Create compelling content and messaging

• Select appropriate channels (social media, email, PPC, etc.)

• Set budget and timeline

• Launch campaign and monitor performance

• Measure results and adjust strategy as needed