Persistent Systems Interview Questions and Answers

The best way to increase organic traffic is to create high-quality content that is optimized for search engines.

• Perform keyword research to identify relevant and high-traffic keywords

• Create content that is engaging, informative, and optimized for the identified keywords

• Promote the content through social media and other channels to increase visibility and backlinks

• Ensure the website is technically optimized for search engines, including mobile optimization and fast loading tim...read more

Organic marketing is free and relies on SEO, while paid marketing involves paying for ads and promotions.

• Organic marketing involves optimizing content for search engines to increase visibility and traffic.

• Paid marketing involves paying for ads on search engines, social media, or other platforms.

• Organic marketing is a long-term strategy that requires consistent effort and patience.

• Paid marketing can provide immediate results but can be costly and requires constant monitoring a...read more

Inbound marketing is attracting customers through content and interactions, while outbound marketing is pushing messages to a wider audience.

• Inbound marketing focuses on creating valuable content that attracts potential customers

• Outbound marketing is more traditional and involves pushing messages to a wider audience

• Inbound marketing is more customer-centric, while outbound marketing is more product-centric

• Examples of inbound marketing include content marketing, SEO, and socia...read more

On Page Optimization refers to the process of optimizing individual web pages to rank higher and earn more relevant traffic in search engines.

• It involves optimizing content, HTML source code, and website architecture.

• Keyword research and optimization is a crucial part of on-page optimization.

• Other factors include meta tags, header tags, image optimization, and internal linking.

• Examples of on-page optimization techniques include optimizing title tags, meta descriptions, and UR...read more

Off-page optimization refers to techniques used to improve the visibility and ranking of a website on search engine results pages (SERPs) through external means.

• Off-page optimization includes link building, social media marketing, guest blogging, influencer outreach, and brand mentions.

• The goal of off-page optimization is to increase the authority, relevance, and trustworthiness of a website in the eyes of search engines.

• Examples of off-page optimization techniques include cr...read more