Sekhani Industries Area Sales Manager Interview Questions and Answers

Plant BTL markets through below-the-line marketing strategies such as direct mail, email campaigns, and targeted promotions.

• Utilize direct mail campaigns to reach potential customers directly

• Implement email campaigns to engage with current and potential customers

• Offer targeted promotions to incentivize purchases and drive sales

PDCA is crucial for continuous improvement in sales. It involves planning, executing, evaluating, and adjusting strategies.

• PDCA stands for Plan-Do-Check-Act and is a method used for continuous improvement in sales.

• Planning involves setting goals, defining strategies, and creating action plans.

• Doing is the implementation phase where the sales team executes the plan.

• Checking involves monitoring key performance indicators...read more

Key account managers can be managed effectively through clear communication, setting goals, providing support, and regular performance reviews.

• Establish clear communication channels with key account managers to ensure alignment on goals and expectations.

• Set specific and measurable goals for key account managers to work towards, providing motivation and direction.

• Provide necessary support and resources to help key accou...read more

Ensuring dealer viability involves establishing strong relationships, providing support, monitoring performance, and offering incentives.

• Establish strong relationships with dealers to build trust and loyalty

• Provide ongoing support and training to help dealers succeed

• Monitor dealer performance regularly to identify any issues and address them promptly

• Offer incentives such as discounts, promotions, or rewards to motivate...read more

Managing dealer stock involves forecasting demand, setting inventory levels, monitoring sales trends, and establishing good communication with dealers.

• Forecast demand based on historical data, market trends, and upcoming promotions.

• Set optimal inventory levels to prevent stockouts while minimizing excess inventory.

• Monitor sales trends regularly to adjust stock levels and product mix accordingly.

• Establish good communica...read more