Probey Services Private Limited SEO Executive Interview Questions and Answers

Q1. SEO Related Questions
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Q2. What is schema?
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Schema is a structured data markup that helps search engines understand the content of a webpage.
• Schema markup is added to HTML code to provide context about the content on a webpage.

• It helps search engines display rich snippets in search results.

• Common types of schema include organization, product, event, and review.

• Schema can improve click-through rates and SEO performance.
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Q1. Tell me about your self.
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Q2. Where are you living?
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Q3. What is your role and responsibility in your previous job?
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Q4. What is your salary expectation?
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Q1. Why you wanna switch
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Q1. Share details of your previous job.
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Q2. Why are you looking for a change?
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Q3. Tell me about yourself.
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Q1. What do mean by digital marketing
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Digital marketing refers to the promotion of products or services using digital technologies and channels.
• Digital marketing involves various online marketing strategies such as search engine optimization (SEO), social media marketing, email marketing, and content marketing.

• It aims to reach and engage with a target audience through digital platforms like websites, search engines, social media platforms, and mobile apps.

• ...read more
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Q2. What is SEO and its type
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SEO stands for Search Engine Optimization. It is the process of optimizing a website to rank higher in search engine results pages (SERPs).
• SEO involves optimizing website content, structure, and HTML code.

• There are two main types of SEO: On-page SEO and Off-page SEO.

• On-page SEO includes optimizing website content, meta tags, and HTML code.

• Off-page SEO includes building backlinks and social media marketing.

• SEO is import...read more
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Q3. Difference between On-page and Off-page activities
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On-page activities are done on the website to improve its visibility and ranking. Off-page activities are done outside the website to improve its authority and popularity.
• On-page activities include optimizing content, meta tags, URL structure, internal linking, etc.

• Off-page activities include link building, social media marketing, guest blogging, etc.

• On-page activities focus on improving user experience and relevance o...read more
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Q4. What is Robots.txt file and its function
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Robots.txt is a file that tells search engine crawlers which pages or files of a website to crawl or not to crawl.
• It is a text file placed in the root directory of a website

• It contains instructions for search engine crawlers

• It can allow or disallow access to certain pages or files

• It can also specify the location of the website's sitemap

• Example: User-agent: * Disallow: /admin/ Allow: /blog/

• Example: Sitemap: https://www.
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Q5. What is Sitemap.xml and how to check it
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Sitemap.xml is a file that lists all the pages of a website to help search engines crawl and index them.
• Sitemap.xml is an XML file that contains URLs of all the pages on a website.

• It helps search engines to easily crawl and index the website's pages.

• Sitemap.xml can be checked using various online tools like Google Search Console, Bing Webmaster Tools, etc.

• It can also be checked by adding /sitemap.xml at the end of the ...read more
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Q6. Different techniques in Onpage and Off page activities
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Onpage activities include optimizing website content and structure, while off page activities involve building backlinks and social media promotion.
• Onpage techniques: keyword research, meta tags optimization, header tags optimization, content optimization, internal linking, website structure optimization

• Off page techniques: link building, social media promotion, guest blogging, influencer outreach, directory submission

• ...read more
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The assignment was related to SEO on page and off page

Q1. Help me with industry related keywords
Ans. 
Industry related keywords are crucial for SEO success. They help in targeting the right audience and improving website visibility.
• Research industry-specific terms and phrases

• Use long-tail keywords for better targeting

• Analyze competitor keywords

• Include location-based keywords for local SEO

• Use Google Keyword Planner for keyword ideas

• Focus on user intent when selecting keywords
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Q2. What are on page and off page technique
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On-page techniques are changes made on the website to improve its visibility and ranking. Off-page techniques are actions taken outside the website to improve its ranking.
• On-page techniques include optimizing content, meta tags, and images

• Off-page techniques include link building, social media marketing, and guest blogging

• Both techniques are important for a successful SEO strategy
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Q1. What is seo, how to you implement it?
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SEO stands for Search Engine Optimization. It is the process of optimizing a website to rank higher in search engine results pages.
• Keyword research and analysis

• On-page optimization (meta tags, content optimization, etc.)

• Off-page optimization (link building, social media marketing, etc.)

• Regular monitoring and analysis of website traffic and search engine rankings

• Continuous improvement and adaptation to search engine alg
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Q2. How many websites to create for target different locations?
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It depends on the business and its target audience. Creating separate websites for each location can be beneficial for local SEO.
• Consider the size and scope of the business

• Analyze the target audience and their location-based search behavior

• Evaluate the competition and their local SEO strategy

• Creating separate websites for each location can help with local SEO and improve user experience

• Consolidating all locations on on...read more
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Q1. What is sem? How do you implement?
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SEM stands for Search Engine Marketing. It involves promoting websites by increasing their visibility in search engine results pages.
• SEM includes both paid advertising and search engine optimization (SEO)

• Paid advertising involves creating and managing ads on search engines like Google Ads

• SEO involves optimizing website content and structure to improve organic search rankings

• SEM can be implemented through keyword resear...read more
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Q1. Basic seo question meta titles - description, h1
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Q2. What is on page
Ans. 
On-page SEO refers to optimizing individual web pages to rank higher and earn more relevant traffic in search engines.
• On-page SEO involves optimizing content, meta tags, headings, images, and URLs.

• Keyword research and optimization is crucial for on-page SEO.

• Creating high-quality, relevant content is key for on-page SEO success.

• Optimizing page load speed and mobile-friendliness are important on-page SEO factors.
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