Performics Business Director Interview Questions and Answers

Q1. Walk me through your CV
Ans. 
Experienced business professional with a strong track record in strategic planning and team leadership.
• Started career in marketing, gaining experience in market research and campaign management.

• Progressed to roles in business development, focusing on identifying new opportunities and partnerships.

• Currently serving as Business Director at XYZ Company, responsible for overseeing overall business operations and driving gr...read more
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Q2. What is the most challenging campaign you have executed and how did you navigate the process?
Ans. 
The most challenging campaign I executed was a product launch with a tight deadline and limited budget.
• Identified key objectives and target audience

• Developed a creative strategy to maximize impact within budget constraints

• Collaborated closely with cross-functional teams to ensure seamless execution

• Monitored campaign performance and made real-time adjustments to optimize results
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I was given a brief on a brand and asked to present the performance media strategy for the brand in EU.