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I applied via Naukri.com and was interviewed before Jun 2023. There was 1 interview round.
Develop a channel strategy to reach target customers effectively.
Identify target customer segments and their preferred channels
Evaluate different channel options such as direct sales, online platforms, distributors, etc.
Create a multi-channel approach to maximize reach and engagement
Monitor and analyze channel performance to make necessary adjustments
Collaborate with marketing and sales teams to align channel strategy
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