Muvi Interview Questions and Answers

Q1. Projects and experience discussion
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Q2. Increase revenue from Instagram reels
Ans. 
To increase revenue from Instagram reels, I would focus on creating engaging content, collaborating with influencers, and utilizing paid advertising.
• Create high-quality and engaging content that resonates with the target audience

• Collaborate with influencers to reach a wider audience and increase brand visibility

• Utilize paid advertising to promote reels to a larger audience and drive traffic to the website or product pa
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Q1. RCA - Ads revenue declining for MEssho. Why?
Ans. 
MEssho's ads revenue is declining due to increased competition, ad fatigue, or changes in user behavior.
• Increased competition from other messaging apps offering better ad targeting options

• Ad fatigue among users leading to lower engagement with ads

• Changes in user behavior, such as a shift towards ad-blocking software or a preference for ad-free messaging platforms
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An assignment was given to improve the “Orders per Reseller per month” metric for Meesho.

Q1. Understand the reselling market in India and other social commerce trends through primary and secondary research. Based on your understanding of the customers and market landscape, create a plan on how Mee...read more
Ans. 
Plan to improve Meesho's 'Orders per Reseller per month' metric through research and customer understanding.
• Conduct primary and secondary research to understand the reselling market in India and social commerce trends

• Analyze customer behavior and preferences to identify areas of improvement

• Provide training and support to resellers to improve their sales skills

• Offer incentives and rewards to resellers who meet or exceed...read more
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Round duration - 60 Minutes
Round difficulty - null
The focus was on my problem-solving abilities and assessing my product design approach.

Q1. What do you think is the topmost problem you face with Ola?
Ans. 
The topmost problem faced with Ola is the inconsistency in driver behavior.
• Inconsistent driver behavior leads to poor customer experience.

• Drivers canceling rides at the last minute is a common issue.

• Some drivers take longer routes to increase fare, causing inconvenience to customers.

• Drivers not following traffic rules and driving rashly is a safety concern.

• Ola needs to have a better system to monitor and train their dr
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Q2. As a follow-up question to the topmost problem faced with Ola, I was asked to validate the solution using A/B test.
Ans. 
To validate a solution for Ola's topmost problem using A/B testing
• Identify the problem and the proposed solution

• Create two groups - control and test

• Implement the solution in the test group and keep the control group unchanged

• Measure the impact of the solution on the test group

• Compare the results of the test group with the control group

• Analyze the data and draw conclusions

• Repeat the process if necessary
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Q3. Check Meesho's landing page and share the process of getting that page to production. Identify stakeholders etc.
Ans. 
Process of getting Meesho's landing page to production and identifying stakeholders.
• The landing page design is created by the design team.

• The development team codes the landing page.

• The product manager oversees the entire process and ensures the landing page meets business goals.

• Stakeholders include the design team, development team, product manager, marketing team, and leadership team.

• The landing page is tested and op...read more
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Q4. Identify what all you would do to grow Notion from X (currently) to 2X users.
Ans. 
To grow Notion from X to 2X users, I would focus on improving user acquisition, retention, and engagement.
• Develop and execute a comprehensive marketing strategy to attract new users

• Improve the onboarding process to increase user retention

• Enhance the product's features and functionality to increase user engagement

• Leverage user feedback to continuously improve the product

• Expand the product's reach through partnerships an...read more
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