miniOrange Senior Digital Marketing Executive Interview Questions and Answers

Creating a SEO strategy involves keyword research, on-page optimization, content creation, link building, and monitoring performance.

• Conduct keyword research to identify relevant keywords for targeting

• Optimize on-page elements such as title tags, meta descriptions, and headers

• Create high-quality and relevant content that incorporates targeted keywords

• Build backlinks from reputable websites to improve domain authority

• Mo...read more

I focus on key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, return on ad spend (ROAS), and cost per acquisition (CPA) in Google ads.

• Key performance indicators (KPIs) such as CTR, conversion rate, ROAS, and CPA are crucial for measuring the success of Google ads.

• Optimizing ad copy, targeting, and bidding strategies based on these metrics can improve campaign performance.

• Regularly moni...read more

Yes, I have used AI to create campaigns in the past.

• Utilized AI algorithms to analyze customer data and behavior for targeted campaigns

• Implemented AI-powered tools for personalized content recommendations

• Optimized ad placements and budgets using AI-driven predictive analytics