Maxinov Solutions PPC Executive Interview Questions and Answers

I have been running Google Ads for 3 years.

• I started running Google Ads in 2018.

• I have managed multiple campaigns for different clients.

• I am familiar with optimizing ad performance and analyzing data.

• I have experience with A/B testing and keyword research.

Campaign structure refers to the organization of ad groups, keywords, and targeting within a PPC campaign.

• Campaign structure should be organized based on themes or products/services

• Ad groups should contain closely related keywords and ad copy

• Targeting options such as location, device, and demographics should be considered

• Regular monitoring and optimization is key to a successful campaign

Keywords should be relevant to the product or service, have high search volume, and low competition.

• Research relevant keywords using tools like Google Keyword Planner

• Consider long-tail keywords for more specific targeting

• Analyze competitors' keywords for inspiration

• Use keyword match types (broad, phrase, exact) strategically