Legend Footwear SEO Executive Interview Questions and Answers

Link building is crucial for SEO as it helps improve website authority, visibility, and rankings.

• Link building helps search engines discover and index your site.

• Quality backlinks from reputable sites can boost your site's credibility.

• Link building can drive referral traffic to your site.

• Internal linking can improve user experience and navigation on your site.

• Examples: Guest posting, broken link building, resource link

Google Merchant Center is a tool that allows businesses to upload their product data to Google and make it available for Google Shopping and other Google services.

• Allows businesses to upload product data

• Helps businesses make their products available on Google Shopping

• Provides insights and analytics on product performance

• Enables businesses to create product listings with images, prices, and descriptions

Product page optimisation involves keyword research, on-page SEO, user-friendly design, and high-quality content.

• Conduct keyword research to identify relevant keywords for each product

• Optimise meta titles, descriptions, and headers with target keywords

• Ensure product images are optimised with descriptive filenames and alt text

• Create unique and engaging product descriptions with relevant keywords

• Improve page load speed f