KW Group Sales Interview Questions and Answers

ROI in FMCG is calculated by dividing the net profit by the cost of investment.

• ROI = (Net Profit / Cost of Investment) x 100

• Net profit is the revenue generated minus the cost of goods sold and other expenses

• Cost of investment includes all expenses related to marketing, advertising, and distribution

• ROI helps in evaluating the effectiveness of marketing campaigns and making informed decisions

• Example: If a company spends ...read more

I will increase sales by identifying customer needs, improving product knowledge, and implementing effective marketing strategies.

• Conduct market research to identify customer needs and preferences

• Train sales team to improve product knowledge and customer service skills

• Implement targeted marketing campaigns to reach potential customers

• Offer promotions and discounts to incentivize purchases

• Provide excellent after-sales s

By providing better incentives, training, and support to the distributor, I can increase their ROI.

• Offering higher commissions or bonuses for meeting sales targets

• Providing regular training sessions to improve their sales skills and product knowledge

• Offering marketing support and materials to help them promote the products

• Regularly communicating with them to understand their challenges and provide solutions

• Establishing...read more