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Ken Research Market Research Associate Interview Questions and Answers

Updated 17 Oct 2020

Ken Research Market Research Associate Interview Experiences

2 interviews found

I was interviewed before Oct 2019.

Interview Questionnaire 

1 Question

  • Q1. 3 rounds - HR, written test, final round

Interview Preparation Tips

Interview preparation tips for other job seekers - HR round was basic questions about resume and work experience. Also asked a short guesstimate. Lasted about 20 minutes. The written test was math and logic-based - CAT level questions. Final round was about 30-45 minutes long. Asked resume based questions and a case study. In the case study, try not to approach it like a consulting case but from a primary/secondary research perspective (how will you get that information)

I was interviewed before Oct 2019.

Interview Questionnaire 

1 Question

  • Q1. 3 rounds - HR, written, final

Interview Preparation Tips

Interview preparation tips for other job seekers - HR round was basic resume questions and 1 guesstimate. Written round was math and logic - CAT level questions. Final round was case study and resume based questions Try to approach case study not from consulting perspective but from primary/secondary research perspective (how can you get the information which is needed?)

Market Research Associate Interview Questions Asked at Other Companies

asked in IMARC Group
Q1. Tell me approximate number of people who are wearing shoes in del ... read more
Q2. Introduce yourself.Porter five force models Swot Analysis
asked in IMARC Group
Q3. Calculate total revenue of yesterday pvr.
Q4. what is Primary and Secondary Research?
Q5. What is SWOT and PESTLE Analysis?

Interview questions from similar companies

Interview experience
4
Good
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Recruitment Consulltant and was interviewed before Nov 2023. There were 2 interview rounds.

Round 1 - One-on-one 

(2 Questions)

  • Q1. Questions related to market research, basic domain knowledge.
  • Q2. Market sizing questions about total flights taking off from the Pune airport.
Round 2 - One-on-one 

(2 Questions)

  • Q1. Market sizing questions about total cars in tier 1 cities of India
  • Q2. Basics of domain knowledge

Interview Preparation Tips

Interview preparation tips for other job seekers - Read about the domain that you are interviewing for and prepare well on market sizing questions..use YouTube videos.

I applied via Naukri.com and was interviewed in Jun 2022. There were 4 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - Aptitude Test 

Tell me about yourself approx 800 words essay, find some comapny's revenue, apptitude questions and many more 2 hrs test.

Round 3 - One-on-one 

(1 Question)

  • Q1. Tell me approximate number of people who are wearing shoes in delhi.
  • Ans. 

    It is not possible to provide an approximate number of people wearing shoes in Delhi without available data.

    • Without available data, it is impossible to estimate the number of people wearing shoes in Delhi.

    • Market research or surveys would be required to gather data on the number of people wearing shoes in Delhi.

    • Factors such as age, gender, income, and lifestyle would also need to be considered in estimating the number o...

  • Answered by AI
Round 4 - One-on-one 

(1 Question)

  • Q1. Calculate total revenue of yesterday pvr.
  • Ans. 

    The total revenue of yesterday's PVR needs to be calculated.

    • Obtain the sales data for yesterday from PVR

    • Sum up the revenue generated from all sales made yesterday

    • Consider any discounts or refunds that may affect the total revenue

    • Exclude any non-revenue items like gift cards or vouchers

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Think creative, think out of the box, try to convince them.

Interview Preparation Tips

Round: Test
Experience: There was a written test in the beginning which had questions on data interpretation, logical reasoning and quantitative aptitude. The test lasted for 10 minutes and had only 10 questions.
Duration: 10 minutes
Total Questions: 10

Round: Group Discussion
Experience: The group discussion round had the following topic: “Electric Vehicles – the future market scenario in INDIA”. In this round they tried to see our knowledge of the current affairs and how we spoke to justify our points and how we responded to the points put by others.

Round: HR Interview
Experience: The interview round after the GD was a complete HR interview with no questions asked from the technical side. They asked me about myself, my strengths and weaknesses, about what motivates me and some questions on morality/ethics etc. They asked me about my family values and about my upbringing as well. Besides the normal HR questions they also asked me which particular area would I be interested in working in, if selected for the company and why? The also asked me what impressed me about the company. There are many other consulting firms but why Frost? I told them I follow football so they asked me about my favorite team, captain and players and also about the latest updates of the football world.

College Name: IIT ROORKEE

Interview Preparation Tips

Round: Test
Experience: The selection process started with a written test which had questions mostly from Data Interpretation. The questions were not so tough and preparation for CAT is more than sufficient to clear the test. There were few questions from logical reasoning and quantitative aptitude as well. There were 10 questions to be answered in 10 minutes and cut off was 9 questions. In total 30 students were shortlisted for the GD round.
Duration: 10 minutes
Total Questions: 10

Round: Group Discussion
Experience: GDs were conducted in groups of 6. We were given a rough sheet of paper and a pencil. The topic given to my group was "Mega trends in India by 2025". We were given 2 minutes to note down our points. 6 people were shortlisted for the interviews primarily based on the content & language.

Round: HR Interview
Experience: It was primarily an HR interview. They asked me about my career plans, where do I see myself in ‘n’ years and also about my views on relocation, frequent travelling, working on weekends and in rural areas. Besides these regular HR questions they also asked me about why do I want to join Frost and Sullivan and why don’t I want to pursue MBA. They also asked about expect from the job profile that was offered. There were no questions from core field to which I belonged.

College Name: IIT ROORKEE

I applied via Naukri.com and was interviewed before Aug 2021. There were 3 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - One-on-one 

(1 Question)

  • Q1. Asked questions regarding the research field and some technical question
Round 3 - Assignment 

Research on the automotive field

Interview Preparation Tips

Interview preparation tips for other job seekers - Be prepared for the write-up more technical questions

I applied via Approached by Company and was interviewed before Jun 2021. There were 2 interview rounds.

Round 1 - Aptitude Test 

General Aptitude Test or Assignment

Round 2 - One-on-one 

(1 Question)

  • Q1. Know your CV, question related to previous projects done for experienced people. For fresher's probably logic and reasoning question.

Interview Preparation Tips

Interview preparation tips for other job seekers - Read your CV once before interview. Check on what is guesstimate
Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
-
Result
Selected Selected
Round 1 - HR 

(1 Question)

  • Q1. General salary and expectation discussion
Round 2 - Technical 

(1 Question)

  • Q1. Guesstimate questions and general aptitude question. Example, what is the difference between public and private companies?
Round 3 - One-on-one 

(1 Question)

  • Q1. Give trends if a specific market.
  • Ans. 

    The trend in the smartphone market is towards larger screens and 5G connectivity.

    • Increasing demand for smartphones with larger screens for better multimedia experience

    • Growing popularity of 5G technology in smartphones for faster internet speeds and improved connectivity

    • Rise of foldable smartphones as a new trend in the market

  • Answered by AI

I applied via Referral and was interviewed before Nov 2020. There were 4 interview rounds.

Interview Questionnaire 

1 Question

  • Q1. Prepare market model for furniture market
  • Ans. 

    A market model for the furniture market involves analyzing market trends, consumer behavior, and competition to forecast demand and sales.

    • Analyze market trends and consumer behavior

    • Identify key competitors and their market share

    • Forecast demand and sales based on data analysis

    • Consider factors such as economic conditions and consumer preferences

    • Use statistical models and software to create a comprehensive market model

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - To have knowledge of emerging trends in existing domain expertise

Ken Research Interview FAQs

What are the top questions asked in Ken Research Market Research Associate interview?

Some of the top questions asked at the Ken Research Market Research Associate interview -

  1. 3 rounds - HR, written test, final ro...read more
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Ken Research Market Research Associate Salary
based on 12 salaries
₹4.5 L/yr - ₹5.4 L/yr
20% more than the average Market Research Associate Salary in India
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4.5/5

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