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On page SEO refers to the optimization of individual web pages to rank higher and earn more relevant traffic in search engines.
Includes optimizing content, meta tags, headings, images, and URLs
Focuses on keyword research and placement within the content
Improves user experience by ensuring fast loading speed and mobile responsiveness
Examples: using relevant keywords in title tags, creating unique meta descriptions, opti
CPC is calculated by dividing the total cost of a campaign by the number of clicks it receives.
Total Cost / Number of Clicks = CPC
For example, if a campaign costs $100 and receives 50 clicks, the CPC would be $2 ($100 / 50 = $2).
posted on 10 Apr 2024
Target audience refers to the specific group of people that a marketing campaign is aimed at reaching.
Target audience is defined based on demographics, interests, behaviors, and other factors.
It helps in tailoring marketing messages and strategies to resonate with the intended group.
For example, a fitness brand may target health-conscious individuals aged 18-35 who are interested in exercise and nutrition.
SEO stands for Search Engine Optimization, the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
SEO involves optimizing your website content, meta tags, and backlinks to improve visibility on search engines like Google.
Keywords play a crucial role in SEO, as they help search engines understand the relevance of your content to user queries.
Creating high-qua...
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