Interpublic Group Interview Questions, Process, and Tips

Tag manager is a tool used to manage and deploy website tags without requiring code changes.

• Tag manager allows users to add and update tags on their website without needing to edit the website's code.

• Tags can include tracking codes, pixels, and other scripts that help track user behavior and website performance.

• Tag manager also allows for easy integration with third-party tools and platforms.

• Examples of tag managers in...read more

CPM is cost per thousand impressions, CPC is cost per click, CTR is click-through rate.

• CPM is the cost an advertiser pays for one thousand ad impressions

• CPC is the cost an advertiser pays for each click on their ad

• CTR is the percentage of clicks an ad receives per impression

• CPA is cost per acquisition, the cost an advertiser pays for each conversion

• Conversion rate is the percentage of users who complete a desired actio

Digital marketing is the promotion of products or services through digital channels, while traditional marketing uses traditional media.

• Digital marketing uses online platforms such as social media, email, and search engines to reach customers.

• Traditional marketing uses offline channels such as TV, radio, and print media.

• Digital marketing allows for more targeted and measurable campaigns, while traditional marketing is ...read more

Digital marketing offers targeted reach, measurable results, and cost-effectiveness, but can be intrusive and face challenges with ad fraud.

• Advantages: targeted reach, measurable results, cost-effectiveness

• Disadvantages: intrusiveness, ad fraud challenges

• Targeted reach allows for specific audience targeting and personalized messaging

• Measurable results allow for data-driven decision making and optimization

• Cost-effective...read more