Inkprog Technologies Social Media Analyst Interview Questions and Answers

Digital marketing is the use of digital channels and technologies to promote products or services.

• Digital marketing involves using online platforms such as social media, search engines, and websites to reach and engage with target audiences.

• It includes various strategies like search engine optimization (SEO), social media marketing, email marketing, content marketing, and paid advertising.

• Digital marketing allows busin...read more

Search engine optimization (SEO) is the practice of improving a website's visibility and ranking on search engine results pages.

• SEO involves optimizing website content, structure, and HTML code to make it more attractive to search engines.

• Keyword research and analysis is a crucial part of SEO to identify the terms and phrases users are searching for.

• On-page optimization includes optimizing meta tags, headings, and cont...read more

There are two main types of SEO: On-page SEO and Off-page SEO.

• On-page SEO focuses on optimizing individual web pages to rank higher and earn more relevant traffic.

• Off-page SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages.

• Examples of on-page SEO include optimizing meta tags, using relevant keywords, and improving website speed.

• Examples of off-page SEO inc...read more